Assistant Brand Manager- Edelweiss

The Assistant Brand Manager’s role is to support with the execution of key brand programs that will delight consumers and customers alike. The role will ensure growth in brand equity and will ensure brand business performance by making recommendations based on the analysis of market trends and interpretations of market research data.

While reporting directly to the Brand Manager, the role interacts and seeks direction and guidance from the Marketing Director/Regional Brand Team/Global Brand Team.

• Be jointly responsible for protecting and developing Heineken’s brand equity. Support the Brand Manager in being a brand custodian, assisting in the planning, execution and evaluation of various marketing activities under the trademark campaign.

• Assist in several and lead a few of the Brand Strategy, Product development, execution and measurement & evaluation (M&E) of variant-specific marketing activities.

• Lead the digital social community and influencer management for Heineken.

• Participate in consumer and market research activities, providing preliminary recommendations on consumer insights, brand health analysis, market review, etc. Conduct regular market visits to be constantly aware of ongoing and new activities in the trade. Monitor competitive activities.

• Work with the Trade team & Sales team to ensure brilliant execution and direct output of brand strategies that are superior to competitor activity.

• Lead Heineken internal engagement/ communication activities for Heineken employees.

• Ensure strict adherence to our compliance agenda.

• Self-starter & a believer in taking accountability to make things happen.

• Bachelor degree with 1-3 years marketing experience preferably from MNCs.

• Background in FMCG &/or lifestyle is an advantage.

• Excellent track record on working with various media, creative, research and PR agencies.

• Some experience & exposure to sales and trade marketing / customer marketing preferred

• Strong project management skills – has demonstrated an ability to land breakthrough initiatives from conceptualization to launch

• Ability to work and engage cross-functionally and remotely

• Good analytical skills, good with numbers.

• Proven ability to draw consumer insights and actions from data and translate these insights into business opportunities.

• Strong command of English (given the extensive exposure to English-speaking teams & the level of sophistication in English usage in brand communications).