CRM Senior Manager

1. CRM Campaigns planning

- Plan and conduct CRM strategies to retaining existing customers, increasing brand loyalty.

- Develop creative ideas, strategies to guarantee the most efficient approach for the loyal customers.

- Collaborate with MD Team, Store operation and other related depts. to ensure the campaigns/promotions to be done timely and fully upon the proposal & arising requirements

2. Customer Loyalty Program strategy

- Assist with customer loyalty program strategy and integration

- Manage loyalty rewards platform

- Work with the creative team to generate assets for loyalty program campaigns

- Work with Customer Loyalty Service Representatives to improve and ensure a positive customer experience

- Oversee consumer data management and build strategies for profiling and manipulation

- Work with Marketing Manager to enhance the customer journey and create campaigns that support the Loyal

3. Manage and Control CRM Communication Channels:

- Catalogue: Co-work with MD, other depts. to build and check the content on catalogue/post.

- SMS/EDM: Manage SMS/EDM template and content for specific campaigns/promotions.

- Online channels: Manage content related to specific CRM Campaigns on Web/App & SNS (Facebook, Instagram, etc.).

- Generate relations & networks of media, authorities, ads for smooth performance.

4. Market research and analysis:

- Conduct market research/surveys to explore new insights/market study, and to come up with reasonable improvement solutions.

- Regularly perform customer/market analysis for upcoming campaigns or certain requests.

5. Other assigned task by Marketing Director.

- Bachelor Degree in Marketing, Economics or Business fields.

- At least 2-3 years’ experience at the same position and 3-4 years of experience in CRM functions.

- Working experiences in Social/Digital Marketing, E-commerce, Retail, FMCG, Marketing Agencies is a plus.

- Good experience in CRM system.

- Good at Data analysis and Reporting, Communication & Negotiation skills.

- Good command of English/ Korean is a plus.

- High responsibility & able to work under high pressure.

- Attention to details and able to multi-task.