Marketing Specialist (Alcohol & FMCG Products)

• Support and contribute to development brand positioning & development of local strategies, align with brand vision and target customer demographics in Vietnam

• Collaborate with Commercial Lead / Trade Marketing in each market to drive execution of marketing initiatives aligned to brand and market priorities to meet immediate and long-term strategic growth objectives of the brand

• Strategize development & deployment of marketing assets & optimize brand consistency by working with Global and local teams

• Support budget management and overview of all market level A&P spend for brand marketing activities, including effective monthly budgeting and PO/payment/Invoice management

• Support to monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to respond to changing markets and competitive conditions.

• Embrace building relationship culture through field visits for up-to-date knowledge on market activities/ trends, monitor implementation of marketing and promotional campaign, obtain direct feedback from local team, distributors and customers

• Build relationships and rapport with key internal stakeholders and Global/Regional brand team

• Own and manage the internal process such as new product development, seasonal launches, liquid tasting, and research

• Liaison with event/PR/media/creative agencies to formulate campaigns and promotional materials

• Working experience for Alcohol or FMCG products

• 4-5 years relevant brand management/digital marketing experience preferred.

• Ability to influence and partner with all external stakeholders (agencies, sales agent)

• Understand in cultivating trusting & inclusive relationships with key external & internal partners in diverse cultures.

• Demonstrated strong planning and organizational skills to deliver excellence in execution.

• Has growth mind & curiosity to always learn

• Meticulous to details and numbers, and able to follow-through with stakeholders

• Strong communication skills (both oral and written)

• Experience in alcohol industry would be a plus