Senior Brand Manager - Premium Hair Care - Contractor 7 Months
Negotiable
Expires in 10 days
932 views
Ho Chi Minh
Job description
• Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specific needs
• Represent consumer (insights), brand strategy and product quality requirements on the cross-functional discounter team
• Develop & lead implementation of activation platforms and ideas based on the brand vision plan working with ICF communication teams and agencies for RM, PR, BTL for the brand
• Translate marketing & category plan into a business framework and optimise commercial opportunities (identify threats). Feed into monthly and annual planning processes.
• Develop and implement 12-18 month portfolio roadmap including product range & quality, brand build, value delivery for consumers, pricing & affordability, range extension.
• Pro-actively feed market, category and customer requirements into platform innovation projects
• Champion optimal launch of innovation platform
• Work with communication team to ensure single minded communication message is created in line with the brand building communication plan, consistent with category needs.
• Monitor and review effectiveness of innovation and renovation programme to inform future plans. Ensure continued focus on and support of innovation platforms once launched.
• Management of marketing budgets within agreed targets and align with customer advertising activities.
• Other tasks assigned by line manager
Job requirements
• 7-9 years classic brand management experience in an FMCG environment.
• Business management and brand development experience
What We Can Offer
Bonus
13th-month bonus
Healthcare Plan
Premium healthcare insurance for yourself and family
Others
Hybrid working model
Competitive rate
VietnamWorks calculates your competitive rate based on your application information and compares it with other candidates for this job after you apply.
Competitive rate
VietnamWorks calculates your competitive rate based on your application information and compares it with other candidates for this job after you apply.
Job Information
11/04/2024
Manager
Marketing, Advertising/Communications > Marketing
Marketing, Brand Communication, English, Consumer Insight
FMCG
Any
Not shown
Not shown
Job Locations
156 Nguyễn Lương Bằng, Tân Phú, Quận 7, Thành phố Hồ Chí Minh, Việt Nam
HomeJobsFMCGUnilever VietnamSenior Brand Manager - Premium Hair Care - Contractor 7 Months
Unilever Vietnam
156 Nguyen Luong Bang, Tan Phu Ward, Dist.7
(View map)Ms. Quy
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HomeJobsFMCGUnilever VietnamSenior Brand Manager - Premium Hair Care - Contractor 7 Months