Senior Brand Manager - Premium Hair Care - Contractor 7 Months

• Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specific needs • Represent consumer (insights), brand strategy and product quality requirements on the cross-functional discounter team • Develop & lead implementation of activation platforms and ideas based on the brand vision plan working with ICF communication teams and agencies for RM, PR, BTL for the brand • Translate marketing & category plan into a business framework and optimise commercial opportunities (identify threats). Feed into monthly and annual planning processes. • Develop and implement 12-18 month portfolio roadmap including product range & quality, brand build, value delivery for consumers, pricing & affordability, range extension. • Pro-actively feed market, category and customer requirements into platform innovation projects • Champion optimal launch of innovation platform • Work with communication team to ensure single minded communication message is created in line with the brand building communication plan, consistent with category needs. • Monitor and review effectiveness of innovation and renovation programme to inform future plans. Ensure continued focus on and support of innovation platforms once launched. • Management of marketing budgets within agreed targets and align with customer advertising activities. • Other tasks assigned by line manager

• 7-9 years classic brand management experience in an FMCG environment. • Business management and brand development experience