AC Product Marketing Manager

Summary:

A Product Marketing role responsible for driving new product launches, strengthening brand visibility, and executing integrated marketing campaigns across digital and offline channels. This position ensures sharp market insights, competitor intelligence, and effective GTM execution to elevate product performance and customer engagement.

Responsibilities

• New Product Launching Plan (IMC)

• Product Brand Sponsorship

• Visual development

• Brand Event/ Brand Roadshow

• Digital/ Social/ Influencer MKT

• End user promotion- Communication part

• PR/ Press meeting

• Competitor intelligent

• Support other MKT activities.

Qualification

Technical skills, experience

• Bachelor’s degree.

• At least 3 years in a similar position in the Air conditioner category or related Product marketing roles.

• Proficiency in English

Product Marketing expectations:

• Develop in-depth knowledge of products, including pricing, specifications, and key selling points; conduct regular store visits and maintain effective communication with Product Development (PD) and Product Management (PM) teams.

• Demonstrates a clear go-to-market (GTM) mindset with strong focus on strategic planning and effective execution

• Monitor competitors’ websites and social media platforms (Facebook, TikTok) to stay updated on new product launches and marketing activities.

• Oversee in-store display execution, including POSM (Point of Sale Materials) and endcap placements.

Personal Traits

• Self-motivated, results-driven, and able to perform under pressure.

• Integrity – Problem solving skills and Teamwork spirit.

Benefits

*Dynamic & innovative workplace: An open-minded environment that encourages creativity and fresh ideas.

*Strategic impact: Direct involvement in key projects alongside leadership teams.

*People-first culture: A supportive workplace where people come first, with the chance to be part of a meaningful transformation journey.

Attractive rewards:

• Competitive salary and comprehensive benefits.

• 100% probation salary.

• 16 annual leave days per year.

• Social insurance package as regulated by law.

• Personal health insurance coverage.

• Engaging annual teambuilding and internal bonding activities and many other exciting perks waiting for you to explore!

Growth & development:

• A global organization strongly committed to talent development and long-term career growth.

• Internal training programs to enhance professional expertise and soft skills.