Account-Based Marketing Executive

Thương lượng

Hết hạn trong 25 ngày
1277 lượt xem
Hà Nội, Hồ Chí Minh

Mô tả công việc

• Develop and implement target account strategy to support account-based selling. • Develop and implement jointly with sales pipeline generation and acceleration programs for specific, targeted accounts and contacts. • Cooperate with Communication & Marketing Dept to create annual and quarterly marketing plans and targets for targeted sales accounts and contacts that focus on accelerating existing opportunities & new logos • Interface with sales to determine sales enablement needs, and work with product/solution marketing to develop tools, programs in a box, training, and content. • Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities. • Communicate and educate the sales team regarding new and planned marketing activities including global, regional, and local programs. • Design & execute 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments. • Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner. • Deploy ready-to-carry-out marketing tactics and provide sales enablement on an account and industry basis using various channels including digital, events, and social media. • Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals. • Work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts. • Collaborate with the global Account-based Marketing Program team to create and gain consensus for cross-portfolio GTM plans and marketing plays in alignment with strategic product mandates and sales directives. • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.

Yêu cầu công việc

• Minimum of 2-7 years’ experience in a B2B demand generation, ABM, or field marketing role. • Bachelor’s degree in marketing, business, or comparable education/experience. • Best in class marketing, demand generation, and channel experience with a B2B hi-tech company. • Proven track record executing innovative and multi-part events and demand generation programs. • Attention to detail and discipline to follow established policies and processes. • Proven track record with account-based marketing programs and large account-selling teams • Solid experience creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking. • Experience building, launching, and reporting on campaigns using Eloqua and Salesforce. • Track record of developing and managing multiple marketing programs simultaneously. • Experience with targeting, segmentation, and list acquisition to build prospect lists for demand gen campaigns. • Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads. • Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth.

Các phúc lợi dành cho bạn

FPT IS is a part of FPT Corporation, a number 1 integrated solutions and IT services in Vietnam for

Thông tin việc làm

19/04/2024

Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị

Phần Mềm CNTT/Dịch vụ Phần mềm

Nhân viên

Marketing, B2B

Bất kỳ

Địa điểm làm việc

Tầng 22, Keangnam Landmark 72, E6 Phạm Hùng, Hà Nội

Đường Sáng Tạo, KCX Tân Thuận, Quận 7

FPT Information System (Fis)
FPT Information System (Fis)
FPT Information System (Fis)

Tầng 20-21-22, Keangnam Landmark, E6 Phạm Hùng, Hà Nội / Tòa nhà FPT Tân Thuận 3, Đường Sáng Tạo, KCX Tân Thuận, Phường Tân Thuận Đông, Quận 7

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1.000-4.999 nhân viên
FPT Information System