Account Executive - Modern Trade (Lotte Mart)

Overall: Build volume, revenue, & profitability in assigned channel/customers of Modern Trade by selling in Initiatives establish during the AOP. Execute and follow up business programs, leverage efficient call coverage, and ensure all assigned accounts of Modern Trade comply with SPVB performance standards and CDA commitments.

Key Accountabilities:

Grow volume, revenue and share for account development

- Follow up the trading terms/CDAs (Customer Development Agreement) with assigned customers, follow up with customers & internal department for on-time CDAs payment.

- Customer understanding, capture customer's & SPVB & Category Strategies and support AM build up JBP.

- Coordinate with internal & external to build monthly activities (promotion plans, thematic campaign, ...) & convince the assigned customers for posting SPVB on catalogues/leaflets ontime.

Develop initiatives/channel development plan in assigned accounts to improve the business performance based on shopper insights

- Call on all customer wiring assignments as planned, arrange monthly, quaterly & yearly business review with customers

- Follow up standards for assortment by sub-channel and minimize %OOS rate.

- Ensure fundamential KPIs (Forecast accuracy, POG Fair share, ...)

- Build proposals & maximize budget for effective visibility/branding/display for accounts to enhance brand image and gain share and ontime rental payment.

Provide pre & post execution evaluation of marketing programs and communicate to the field

- Monitor performance and compliance to CDAs, Visibility & taking corrective actions where necessary

- Follow up the commercial plans to MT locations for instore execution via deployment plans

- Ensure clear communication and adherence of pricing and promotions to internal and external

- Review progress vs objectives on a bi-weekly basis and take corrective actions

- Ensure adherence to all Company principles and policies.

Identify & Win New Business

- Support AM follow up with customers for ontime listing SPVB new products in assigned accounts/location and ensure the proper display on mainshelf.

Others

- Coordinate with MT location to execute daily sales operation in assigned location.

- Frequently GEMBA to identify business opportunities and have proper proposal for actions plans.

- Keep good relationship with customers.

- University graduation in any disciplines

- Experience of account management and Promotion planning

- Strong communication & problem solving skill

- Strong planning skill & negotiation skill

- Work independently

- Fluent English for communication and writing

- Competent MS Office