Admissions Manager

A. PURPOSE OF THE ROLE

To successfully drive student enrollment by:

• Managing and optimizing the end-to-end admissions pipeline.

• Delivering a high-quality, customer-centric admissions experience.

• Supporting enrollment-related marketing and engagement initiatives.

• Collaborating with internal teams and external partners to achieve enrollment targets.

B. KEY RESPONSIBILITIES

1. Strategic Planning

• Co-develop and implement strategic admissions plans aligned with enrollment goals and school positioning.

• Conduct ongoing market research and competitor analysis to inform planning and outreach.

• Define and track key performance indicators (KPIs) for lead generation, conversion, and enrollment.

2. Admissions Operations

• Lead and manage the admissions cycle from inquiry through to enrollment and onboarding.

• Respond to inquiries in a timely, professional, and informative manner.

• Build relationships with prospective families, guiding them through each stage of the process.

• Coordinate school visits, tours, trial classes, assessments, and interview schedules.

• Monitor and report application and enrollment trends, recommending actions as needed.

• Train and supervise the admissions team to ensure excellent customer service and operational efficiency.

• Collaborate with external vendors, agencies, and partners to achieve admissions goals.

3. Parent Communication & Early Engagement

• Act as the contact point for prospective families, ensuring consistent and supportive communication.

• Provide a seamless handover to the pastoral and academic teams after post-enrolment.

• Support welcome and orientation events to facilitate early parent engagement and integration into the school community.

4. Events & Representation

• Represent the school at admissions events, open houses, exhibitions, and education fairs.

• Coordinate and deliver high-impact admissions and promotional events, in collaboration with the marketing team.

5. Data & Reporting

• Maintain accurate and up-to-date records of all inquiries, applications, and enrollments using the school’s CRM system.

• Manage the admissions CRM platform, ensuring data integrity, regular updates, and smooth system usage by the admissions team.

• Generate and analyze CRM-based reports to track pipeline performance, conversion rates, and engagement trends.

• Use data insights from the CRM to inform strategic decision-making and optimize admissions workflows.

• Train and support team members on effective use of the CRM system and propose system enhancements as needed.

• Ensure all data collection and usage complies with data protection regulations and school policies.

• Prepare and present regular reports on admissions trends, progress against targets, and forecasted enrollments to school leadership.

6. Budget Management

• Develop and manage the admissions department’s annual budget, ensuring strategic allocation of resources.

• Monitor expenditures and ensure cost-effectiveness across admissions activities and events.

• Provide accurate, timely financial reporting related to admissions operations and support budget planning with relevant data.

REQUIREMENTS

1. Education

• Bachelor's degree in education, Marketing, Business Administration, Communications, or a related field. A Master's degree is preferred.

• Relevant professional certifications are an advantage.

2. Experience

• Minimum 5 years of experience in admissions, student recruitment, or educational consultancy at a similar level.

• Proven track record of successfully leading admissions initiatives, leading admissions processes, recruitment, and evaluation of prospective students in a dynamic international K-12 environment.

3. Skills and Competencies

• Strong interpersonal and communication skills in English and Vietnamese.

• Customer service oriented with a warm, approachable, and professional demeanor.

• Analytical mindset with ability to interpret enrollment data and make data-informed decisions.

• Proficient in CRM or admissions management systems.

• High attention to detail and organizational skills under pressure.

• Cultural sensitivity and ability to connect with international and local families.

4. Personality / Attitude

• Positive Attitude: Demonstrates a positive and proactive approach to work, inspiring and motivating others within the team.

• Integrity: Maintains the highest standards of honesty and integrity in all interactions, building trust and respect with colleagues, students, and stakeholders.

• Collaboration: Works effectively with others, fostering a spirit of teamwork and cooperation across the organization