Agents Acquisition Initiatives Lead

Report to: Associate Director, Agents Value Proposition
Function: Agency Distribution | Department: Agents Acquisition
Role: Individual Contributor

Position Objectives:
AIA puts human in the heart of our agency development business to build up the powerful & productive sales force that help uplift the positive image of AIA insurance agent in the market.
The position is responsible for identifying; creating, leading new initiatives across agency business and to make agents value proposition realized, which will bring value to agent acquisition, activation & retention

Roles and Responsibilities:
1. Recruitment Initiatives (70%)
• Use data, current process and insights to identify gaps & opportunities to improve quantitative and qualitative of new recruits
• Learn best practices from insurance and other industries on mass recruitment and propose these feasible initiatives
• Design & lead agents acquisition initiatives (cross-functional project) at testing phase; evaluation and scale up phase to achieve target of recruitment (quantitative and qualitative depend on business needs)
• Engage & manage stakeholders’ expectations through a deep understanding of business needs and return on investment
2. Agency value proposition enhancement (30%)
• Participate in the enhancement process for value proposition of all segmentation of AIA Agency to differentiate with other channels/segments & market.
• Partner with Corp. Marketing and Agency Channel Marketing to create ideas and generate to initiatives to make agents value proposition realized with target audiences