Area Sales Manager

• Spearhead the acquisition of new stores within the assigned geographic region, ensuring speed and efficiency in the onboarding process. • Nurture and support newly onboarded retailers, fostering strong relationships to maximize retention rates. • Develop a deep understanding of the assigned region, including market dynamics, competitor landscape, and customer preferences. • Take ownership of retailer performance and sales outcomes within the region, implementing strategies to drive growth and meet targets. • Responsible for developing the distribution of strategic SKUs in the region through self-ordering and sales man assisted ordering. • Manage a team of 5-10 Sales Supervisors and 50-100 Salesmen, providing guidance, support, and motivation to achieve objectives. • Collaborate with cross-functional teams to enhance retailer engagement and satisfaction levels.

• Bachelor's degree in Business Administration, Marketing, or related field. • 5-7 years of experience in a similar role, with a proven track record of success in fieldwork and B2B sales. • In-depth knowledge of B2B e-commerce practices and trends is highly desirable. • Strong interpersonal skills with the ability to build rapport and influence stakeholders at all levels. • Demonstrated leadership capabilities, with a focus on driving performance and achieving results. • Proficiency in analyzing key performance indicators (KPIs) and utilizing data-driven insights to inform decision-making. • Familiarity with Salesforce or similar CRM platforms is an advantage. Key Performance Indicators (KPIs): • Number of active stores acquired within the region. • Retailer retention rate (%). • Total number of orders processed. • Turnover per store. • Salesforce efficiency metrics. • Gross Merchandise Value (GMV) of strategic SKUs.