Assistant Brand Manager

MAIN PURPOSE Essential business activities expected from this position: • Understand & translate Brand’s objectives into marketing activities, measures and develop detail execution plans for annual marketing plan in order to build & develop strong brand awareness. • Create digital content & materials to support brand marketing strategies. • Work closely with the Brand Team & all Sales Channel to the synergized brand building. KEY RESPONSIBILITIES • Develop materials needed to promote marketing activities & manage brand marketing activities on all channels. • Implement product launch, closely works with regional & external agencies. • Collab with Brand teams for the digital contents, materials, assets development • Assist Product Manager/Marketing Manager in shaping brand’s image • Work close with the Ecommerce Commercial Team & Channel Sales Team to develop annual marketing calendars & plans as enablers for online & offline business growth. • Analyze & Improve the digital performance, online media budget and expected brand ranking, monitoring communications, marketing campaigns. • Monitoring and updating advertising activities promoting competitive products of the brand • Control the deployed Digital marketing budget and ensure the KPI, ROI of the spending. • To execute ad-hoc projects as requested by BOD. • To take other assignments from BOD.

REQUIREMENTS • Bachelor/ Master degree in Marketing, Media, Communication • From 03-06 years relevant experience in FMCG brand marketing • Experience in portfolio marketing. Knowledge of product pricing, packaging, distribution and positioning • Strong analytical skills a must • Ability to work independently as well as to engage & cooperate well in a team • Fluent both in English and Vietnamese, good writing, presentation and communication skill. • Good with campaign operations, working cross-functionally and budget management.