Assistant Brand Manager

Job Summary

This position is responsible for driving brand growth by developing innovative strategies and go-to-market plans for both new launches and core businesses with executional excellence. In addition, the marketing manager’s primary responsibility includes owning and uncovering deep consumer insights to initiate breakthrough communications and data-driven marketing. Other responsibilities include but are not limited to performing business & competitive analyses, marketing budget/financial control, and preparing presentations for top management meetings.

Principal Accountabilities

1. Implement and Monitor Marketing Strategy

• Coordinate closely with HQ to develop strategic local marketing calendar and plan & implement optimal and appropriate local digital marketing communication strategies

• Work with and act as a point-of-contact with HQ, agencies to provide fruitful feedback about product, campaign and local market trends as well as answering briefs, relating to key seasonal concepts that are relevant

• Develop and implement the Trade Marketing strategy to contribute towards brand growth targets. Lead monthly trade promotions/activities which are aligned with brand strategy into impactful retailer programs, respecting and tracking budget and commercial targets

• Provide feedback on new products to determine whether to launch and select launching plans of each product based on strategic directions based on local needs

• Conceptualize strategic initiatives and implement details of a campaign

• Work with all relevant parties (cross-functional teams, partners) to have a full plan for new launch

• Implement, monitor and improve processes to link all marketing activities with the activities of the commercial team (Retail, MBS, EC)

• Manage the productivity of the marketing plans and projects

2. Coordinate and build strong working relations with various internal/external support departments

• Partner and build relationships with the sales team

• Provide product marketing and competitive analysis training to the sales force

• Manage external marketing partners such as advertising agencies, digital marketing firms and production companies

• Work closely with departments such as manufacturing and R&D to consult on package and product as it relates to branding

• New product release/Renewal/AD (Renewal plan) share/Exclusive product Idea share/VOC (Product Idea Share) with HQ

• Global TM/SCM (PO): Reviewing and tracking sales figures and checking stock levels

3. Product Management

• Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products

• Responsible for managing a portfolio of products, as well as defining the positioning strategies for those markets/products

• Manage customer inquiries on brand website/brand official social media

• Work with operations team to track and get the product and Ad license for the brands.

4. Promotions/Advertising/Media

• Work intimately with agency partners to create breakthrough consumer communications in all touchpoints, from traditional media to digital data-driven activations

• Coordinate and build strong working relations with various internal/external support departments

Key Experience and Skills

Qualification and Experience

• A Bachelor’s Degree

• 5+ years of business-related experience focused on marketing communication and digital marketing area

Consumer package goods or beauty industry experience is also highly desired

Skill Sets

• Proficiency in English

• Excellent presentation skill

• High level of numerical reasoning/analytical skills

• Project management skill is highly desired, but not required.