Assistant Brand Manager

1. Position Objective

Support the Brand Manager in developing, executing, and monitoring brand building activities to ensure brand consistency, customer connection, and business growth. Act as a bridge between brand strategy and cross-functional teams (Trade, Retail, Sales, VM...) through training and implementation of brand guidelines.

2. Key Responsibilities

Brand Strategy

• Assist in developing quarterly/yearly brand plans including positioning, objectives, communication direction, and budget.

• Research market trends, consumer behavior, and competitor activities to provide insights for strategic decisions.

• Support the execution of brand campaigns, product launches, and key marketing initiatives.

Brand Execution

• Coordinate with cross-functional teams (Retail, Trade, Sales, Visual Merchandising, Digital...) to ensure brand consistency across all touchpoints.

• Participate in building brand guidelines (Brand, VM, Store image guidelines, etc.).

• Monitor and report on branding performance and execution effectiveness.

Training & Implementation Support

• Develop training materials related to branding (messaging, campaigns, products, image standards).

• Actively participate in internal training activities: educating frontline (Sales/Retail), Trade, or Style teams to apply brand spirit.

• Support store-level audits to evaluate brand awareness and implementation quality.

Brand Assets & Image Management

• Manage brand asset libraries including photos, videos, documents; coordinate creative content production.

• Handle requests for brand asset usage from internal departments or external partners.

3. Required Qualifications

Education & Experience

• Bachelor's degree in Marketing, Communications, Business Administration, or related fields.

• 1–2 years of experience in FMCG, fashion, jewelry, luxury retail, or relevant brand-related roles.

• Experience in cross-functional collaboration and campaign execution is a plus.

Functional Skills

• Strong brand mindset with understanding of brand building and image consistency.

• Capable of writing content, briefing agencies, and collaborating with design teams.

• Able to analyze market trends, consumer insights, and competitor data.

Training & Communication Skills

• Clear and effective communicator.

• Able to create engaging training materials (slides/documents) and present to small groups.

• Strong team player with cross-functional collaboration and problem-solving skills.

4. Personal Qualities

• Detail-oriented with a strong aesthetic sense aligned with premium brand values.

• Proactive, eager to learn, and growth-minded.

• High responsibility, adaptable to fast-paced and dynamic environments.