Assistant Brand Manager

A. Job Purpose:

• Working as part of Marketing team to build & develop strong brand awareness.

• Make sure brand's annual sales reach the goal with cost-effective performance within budget approved.

• Ensure new product development (or re-launch) is on schedule and achieve business goals as planned.

B. Key Responsibilities:

Assist Brand Manager in planning & proposing to the Marketing Manager the annual marketing plan for the brands

• Update & analyze characteristics, habits, needs of target consumers of the brand

• Monitor, update and analyze prices of competing products of the brand

• Monitoring and updating advertising activities promoting competitive products of the brand

• Assist BM make and propose a marketing plan for 4P marketing quarterly with the approved budget

Assist BM to make & execute quarterly Marketing Plan 4P for the brand under the approved plan

• Carry out and be responsible for design, advertising, communication and promotion activities as required

• Coordinate and lead the activities of all relevant departments within the company to implement the business plan of the brand at the given time

Other regular activities:

• Plan and carry out market visit on a quarterly or ad hoc basis through the Fieldwork Plan

• Track the sales of your brand. Coordinate the sales department to solve the difficulties associated with sales report monthly results of the brand through PR Meetings.

• Manage external marketing partners such as advertising agencies, digital marketing firms and production companies

• Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research

• Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products.

• Write reports, specifications and creative briefs

• Follow up market research, analyze market trends and competitors’ price

• Implement effective marketing plans through advertising and promotions

• Carry out testing to launch new products

• Proven experience as an Assistant Brand Manager in FMCG, prefer cosmetics/ personal care

• Knowledge of product pricing, packaging, distribution and positioning

• Familiarity with latest marketing trends and best practices

• Ability to conduct research and analyze data

• Organizational skills, experience meeting tight deadlines

• Excellent communication and teamwork skills

• Results-driven attitude

• A creative mindset

• BSc/BA in Marketing, Communication, Business or related field