Assistant Brand Manager

A. New Product Development (NPD)

• Market & Consumer Insight

o Conduct market research and competitive analysis to identify gaps, trends, and

consumer insights.

o Monitor fresh meat consumption habits, nutrition trends, and lifestyle changes to spot

innovation opportunities.

• Concept Development & Business Case

o Develop product concepts aligned with brand positioning.

o Prepare business cases including pricing strategy, volume forecast, cost analysis, and

channel opportunities.

• Project Management

o Work cross-functionally with R&D, QA, Supply Chain, Sales, and Finance to ensure

product feasibility and timely launch.

o Manage project timelines from ideation → prototyping → pilot test → commercial

launch.

o Coordinate packaging development ensuring both regulatory compliance and brand

consistency.

• Post-Launch Tracking

o Track performance of new products: sales results, distribution coverage, consumer

feedback.

o Provide actionable recommendations to optimize portfolio and innovation pipeline.

B. Brand Communication & Building

• Annual Brand Plan Execution

o Support in developing and implementing 360° brand communication plans (ATL, BTL,

Digital, PR, In-store).

o Ensure brand message consistency across all touchpoints.

• Agency & Partner Management

o Brief and work with creative, media, PR, and activation agencies to develop impactful

campaigns.

o Manage day-to-day execution and monitor deliverables, ensuring cost efficiency and

effectiveness.

• Campaign Performance & Reporting

o Track KPIs (reach, engagement, sales uplift, brand health metrics).

o Provide analysis and recommendations for future campaigns.

• Brand Assets Management

o Oversee packaging, POSM, and communication materials to ensure alignment with

brand guidelines.

o Monitor competitor activities and market trends to maintain competitive edge.

C. Cross-Functional Collaboration & Budget Management

• Work closely with Trade Marketing to align brand communication with in-store execution.

• Collaborate with Sales team to support channel-specific initiatives.

• Manage assigned marketing budget, ensuring ROI optimization.

Bachelor’s degree in Marketing, Business Administration, Food Science, or related fields.

• At least 4 years of marketing/brand experience, preferably in FMCG or food industry

(fresh/frozen category is a plus).

• Solid understanding of NPD processes and brand communication strategies.

• Strong analytical and project management skills.

• Creative thinker with consumer-centric mindset.

• Excellent communication, interpersonal, and stakeholder management skills.

• Proficient in English & MS Office; knowledge of Nielsen/market data tools is an advantage.