Assistant Brand Manager

Assist the Manager for the detailing and implementation of Marketing programs.

• Assist in development and implementation of the Communications Plan for the marketing programs

• Assist the Brand Manager/Marketing Manager to develop and implement brand strategy and plans on an ongoing basis.

- Work closely with the media agency and the Team for detailing, implementation and monitoring of media

campaigns and plans.

- Perform monthly gathering, analysis, and reporting of consumer and trade data including sales volumes, market

share, penetration/ distribution, stock-out, and inventory.

- Assist in developing and implementing trade and consumer promos as well as merchandising and local event

activities based on business directions while coordinating with both Sales and Trade Marketing departments.

- Analyze and monitor program efficiencies and effectiveness to ensure targets are achieved.

- Monitor and track brands market share & performance to identify risks & opportunities.

- Input on the development, production & implementation of advertising and promotions for brand and media

strategies and executions to support brand.

- Formulate product / package innovations for presentation to drive down costs to improve the brand image in the

market place.

- Analyze the trends of all the promotional activities

- Communicate and monitor advertising agencies.

- Other works as assigned by Manager

Education

University/College degree in Marketing or equivalent training.

2. Work Experience

Experienced in the areas of Marketing or Trade Marketing with preferably in multinational companies.

3. Skills required

▪ Having knowledge of Marketing techniques and concepts and business practices in Vietnam.

▪ Experience working in the beverage industry or FMCG is an advantage

▪ English oral and written communication skills

▪ Competency in Microsoft applications including Word, Excel, using software of design is an advantage.