Assistant Brand Manager (Attack Brand)

Địa Điểm Làm Việc: Hồ Chí Minh
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Các Phúc Lợi Dành Cho Bạn

Attractive salary
Insurance
12 day paid leave

Mô Tả Công Việc

1) Business Strategy (incl. mid-term strategy):
- Create Business Strategy in line with corporate strategic direction
- Make sure to proceed Business category management (prioritizing among brands should be done if needed) in line with company strategy
- Deeply understand Company technology, direction and market movement for decision of business strategy

2) Brand Strategy: 10%
- Create & execute Brand strategy by defining offered value, where we are and who target is and who competitors are.
- Create sales supporting information materials in a year: Akaban
- Propose BGT (sales, P/L, MK master, MK investment) and implement marketing plan to achieve it with pursuing high ROI

3) Product Line Brand Strategy: 20%
- Create & execute Brand Category strategy
- Propose BGT (sales, P/L, MK master, MK investment) and implement product line brand strategy and MKT plan to achieve it with pursuing high ROI

4) Marketing Strategy: 25%
- Create & execute Marketing strategy
- Build up strategy by analyzing 3C, 4P
- Create & execute communication plan (IBC) through product, shop-front, ATL and BTL
- Create BTL ideas including claiming & AW of POSM
- Create and execute MK campaign in collaboration with BP team
- Create P/L plan with PD team and well manage it (MI, BP) by price guideline (Normal consumer price, Promotion consumer price, retailer price, retailer margin)
- Well collaborate with all related departments and business partners to implement strategy effectively and smoothly

5) Consumer Understanding: 20%
- Analyze Brand Power Survey
- Conduct research for understanding consumers if needed with Japan Business Unit (BU) and PD

6) TCR contribution: 5%
- Initiate and promote plan to contribute to company profit through TCR idea

7) Coaching: 5%
- Coach other Brand members (Subordinates)

8) Paper work: 10%
- Do paper work related to many things

9) Other: 5%
- Do assignment from direct superior
Xem toàn bộ Mô Tả Công Việc

Yêu Cầu Công Việc

- Education: At least Bachelor’s Degree, a certain level of English skill
- Job-related experience: At least 3 years engaged in brand management and Brand strategy
- Specific knowledge: Skilled in creation and execution of marketing strategy
- Business understanding: Good knowledge of brand in charge, Consumers and Competitors

*** BENEFIT:
- Team building
- Insurance
- Insurance for relative, health check
- Working time: Monday to Friday

Địa Điểm Làm Việc

364 Cộng Hòa, Phường 13, Tan Binh, Ho Chi Minh City, Vietnam

A company 100% owned by Kao Corporation - Japan, has established since 29th Nov 1995, specialized business in FMCG field with skin care products (Bioré), napkin products (Laurier), baby diaper (Merries) and detergent product (Attack).

Please reference more details at website: www.kao.com/vn

Xem toàn bộ thông tin công ty
10th floor, Unit 10.1 & 10.2, Etown 2 Bldg, 364 Cong Hoa St, Ward 13, Tan Binh Dist., HCMC
100-499 nhân viên
HR Department
CHƯƠNG TRÌNH TUYỂN SINH THẠC SĨ QUẢN TRỊ THƯƠNG MẠI QUỐC TẾ - ĐẠI HỌC CÔTE D’AZUR (PHÁP)

CHƯƠNG TRÌNH TUYỂN SINH THẠC SĨ QUẢN TRỊ THƯƠNG MẠI QUỐC TẾ - ĐẠI HỌC CÔTE D’AZUR (PHÁP)

360 giờ học linh động, phù hợp với học viên vừa học vừa làm.

Bằng được công nhận bởi Bộ GD&ĐT Việt Nam do Đại học Côte d’Azur (Pháp) cấp có giá trị toàn cầu.

Cơ hội tìm kiếm học bổng Tiến sĩ tại Anh, Pháp và các nước khác dễ dàng hơn.