Các Phúc Lợi Dành Cho Bạn
Compensation $1,200 to $1,500 (Gross). Annual income up to $1,900 (NEGOTIABLE)
Bonus, Tháng lương thứ 13, BHXH, bảo hiểm sức khỏe/tai nạn của PTI, bảo hiểm cho người thân
Được tham gia các khóa đào tạo về nghiệp vụ, teambuilding, hỗ trợ điện thoại, công tác phí nếu có
Mô Tả Công Việc
The Assistant/Brand Manager – ETC Category & Product Management and Development main responsibilities are, not limited to, described as follow:
Strategy & Management:
• Create strategic marketing plan – Develop, implement and analyze marketing and communication plans, including promotional calendars and programs, new product development and introductions and other projects for ETC/Ethical division - both direct to consumers and healthcare professionals (ie: pharmacist), ATL & BTL marketing activities.
• Lead product development holistically from deep market analysis and research to launch and product distribution within the target market.
• Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate
Business and Safety procedures.
• Overall Monitor P&L for ETC/Ethical division.
• Perform in depth return on investment analysis, productivity related to all marketing activities and campaigns.
• Actively participate, contribute and lead in the Brand and Portfolio Development Sessions, Sales & Operations Planning (S&OP) with the Leadership Team.
• Work closely with other departments, especially with sales team on company initiatives to ensure the best marketing effectiveness for ETC Channels.
• Produce comprehensive and detailed reports with conclusions and recommendations.
Market Understanding:
• Perform constant market visit to understand the situation of the pharmaceutical market (ie: consumer, competition, suppliers), out current product portfolio, and its related information, also as our current state of ETC Channels
• Understand the Ethical care business environment, government policies; distribution channels; pricing strategies, business models etc.
• Research, analyze, decide, and develop market, and strategic products.
• Advise on conducting competitor and market analysis, ensure all materials and activities are aligned with forecasting in timely manner.
• Regular visits to key distributors, distributors customers and other main stakeholders [ie: trainers, Key Opinion Leaders (KOL), universities government officials, implementing partners] to understand market and customer needs and develop solid projects and partnerships.
Branding & Product Awareness:
• Act as brand, product and category owner – the in-house expert/repository of information on all thing’s ETC/Ethical division.
• Focal point for all ETC/Ethical brand and product knowledge training (directly or via third-party approved trainers) activities for our own and distributors marketing and sales force as well as potential stakeholders (ie: pharmacists, medical doctors nurses, midwives)
• Manage external communications to strengthen and further corporate brands
• Conduct branding, marketing and communication activities to enhance brand image and value in the eyes of all our stakeholders, in particular the end user.
• Constantly seek and review feedbacks and suggestions relating to assigned brand/products and develop action plans to address those to achieve the KPI targets.
• Lead and manage the development of marketing briefs for campaign and Information, Education and Communication (IEC) materials development (design, production, communication and distribution), as per brand guideline.
Relationship Development:
• Lead relationship building and nurturing with key stakeholders (ie: distributors, distributors customers, creative agencies/media partners, KOL/champions/ambassadors, trainers, freelancers/consultants, government, partners etc) for the ETC/Ethical division.
• Source, evaluate, negotiate and manage contracts with service providers to guarantee advantageous terms and effective contract delivery.
• Coordinate with sales team and all support functions for effective execution.
• Support other department to go forward with company mission.
Xem toàn bộ Mô Tả Công Việc
Strategy & Management:
• Create strategic marketing plan – Develop, implement and analyze marketing and communication plans, including promotional calendars and programs, new product development and introductions and other projects for ETC/Ethical division - both direct to consumers and healthcare professionals (ie: pharmacist), ATL & BTL marketing activities.
• Lead product development holistically from deep market analysis and research to launch and product distribution within the target market.
• Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate
Business and Safety procedures.
• Overall Monitor P&L for ETC/Ethical division.
• Perform in depth return on investment analysis, productivity related to all marketing activities and campaigns.
• Actively participate, contribute and lead in the Brand and Portfolio Development Sessions, Sales & Operations Planning (S&OP) with the Leadership Team.
• Work closely with other departments, especially with sales team on company initiatives to ensure the best marketing effectiveness for ETC Channels.
• Produce comprehensive and detailed reports with conclusions and recommendations.
Market Understanding:
• Perform constant market visit to understand the situation of the pharmaceutical market (ie: consumer, competition, suppliers), out current product portfolio, and its related information, also as our current state of ETC Channels
• Understand the Ethical care business environment, government policies; distribution channels; pricing strategies, business models etc.
• Research, analyze, decide, and develop market, and strategic products.
• Advise on conducting competitor and market analysis, ensure all materials and activities are aligned with forecasting in timely manner.
• Regular visits to key distributors, distributors customers and other main stakeholders [ie: trainers, Key Opinion Leaders (KOL), universities government officials, implementing partners] to understand market and customer needs and develop solid projects and partnerships.
Branding & Product Awareness:
• Act as brand, product and category owner – the in-house expert/repository of information on all thing’s ETC/Ethical division.
• Focal point for all ETC/Ethical brand and product knowledge training (directly or via third-party approved trainers) activities for our own and distributors marketing and sales force as well as potential stakeholders (ie: pharmacists, medical doctors nurses, midwives)
• Manage external communications to strengthen and further corporate brands
• Conduct branding, marketing and communication activities to enhance brand image and value in the eyes of all our stakeholders, in particular the end user.
• Constantly seek and review feedbacks and suggestions relating to assigned brand/products and develop action plans to address those to achieve the KPI targets.
• Lead and manage the development of marketing briefs for campaign and Information, Education and Communication (IEC) materials development (design, production, communication and distribution), as per brand guideline.
Relationship Development:
• Lead relationship building and nurturing with key stakeholders (ie: distributors, distributors customers, creative agencies/media partners, KOL/champions/ambassadors, trainers, freelancers/consultants, government, partners etc) for the ETC/Ethical division.
• Source, evaluate, negotiate and manage contracts with service providers to guarantee advantageous terms and effective contract delivery.
• Coordinate with sales team and all support functions for effective execution.
• Support other department to go forward with company mission.
Yêu Cầu Công Việc
***Experience:
• Bachelor/master’s degree with a science stream, such as pharmacy, nursing, biology, medicine. Other degrees with a commerce stream (ie: Marketing, Commerce, Business Administration) might be considered in combination with relevant work experience within the medical devices/pharma industry.
• At least 5 years of working experience in similar position (Brand/Product/Category Management) with increased responsibility, scope of work. Regional/international experience would be a plus.
• Experience with re-branding, brand building, product development from inception to launch is essential.
• Proven experience in working with/supporting sales teams and other partners within the pharmaceutical/medical devices/FMCG industries is essential.
• Bring along a good network of contacts within our sectors/field (ie: pharmacies, pharmacists, doctors/nurses, trainers, government and NGO partners, creative/media agencies, tech companies) that may be crucial to the advancement of our social mission.
• Proven excellent negotiation and relationship building/management and crisis management skills.
• Proven excellent knowledge and deep experience in deploying distribution channels and/or Omni channels
• Proven experience and deep knowledge in complex business management, strategic knowledge of marketing field and product training and IEC activities.
• Relevant experience in product development planning, regulatory affairs and laws affecting ETC marketing communication.
***Soft Skills:
• Must observe our values: treat people well; Entrepreneurialism; Results Oriented; Anti-bureaucracy; Deep Trust and Fun.
• Strategic and critical thinker – willing to think (quick) out of the box and turn ideas into action. Analytical!
• Innovator – always looking for better results; very curious. Quick thinker!
• Networker – excited about meeting new people, and searching for opportunities to collaborate.
• Good listener – hear what the market, customers, consumer need and wish are key to a success business.
• A well-organized leader - Self-motivated, attentive to detail and unafraid of making decisions.
• Risk taker – trying new ideas and learning from mistaken are encouraged. That’s how we learn.
• Doer – proactive, active and a doer – get your hands dirty kind of person.
• Owner – strong sense of accountability to drive business toward sustainable growth.
• Flexible – able to work under tight deadlines and travel around. Meet wonderful people while exploring some cool places in Vietnam, Cambodia and Laos.
• Communicator - Excellent Vietnamese and English speaking and writing skills and ability to effectively engage) speak in public) with a wide range of stakeholders.
• Advanced knowledge of MS Office, in particular Word, PowerPoint and Excel.
• Bachelor/master’s degree with a science stream, such as pharmacy, nursing, biology, medicine. Other degrees with a commerce stream (ie: Marketing, Commerce, Business Administration) might be considered in combination with relevant work experience within the medical devices/pharma industry.
• At least 5 years of working experience in similar position (Brand/Product/Category Management) with increased responsibility, scope of work. Regional/international experience would be a plus.
• Experience with re-branding, brand building, product development from inception to launch is essential.
• Proven experience in working with/supporting sales teams and other partners within the pharmaceutical/medical devices/FMCG industries is essential.
• Bring along a good network of contacts within our sectors/field (ie: pharmacies, pharmacists, doctors/nurses, trainers, government and NGO partners, creative/media agencies, tech companies) that may be crucial to the advancement of our social mission.
• Proven excellent negotiation and relationship building/management and crisis management skills.
• Proven excellent knowledge and deep experience in deploying distribution channels and/or Omni channels
• Proven experience and deep knowledge in complex business management, strategic knowledge of marketing field and product training and IEC activities.
• Relevant experience in product development planning, regulatory affairs and laws affecting ETC marketing communication.
***Soft Skills:
• Must observe our values: treat people well; Entrepreneurialism; Results Oriented; Anti-bureaucracy; Deep Trust and Fun.
• Strategic and critical thinker – willing to think (quick) out of the box and turn ideas into action. Analytical!
• Innovator – always looking for better results; very curious. Quick thinker!
• Networker – excited about meeting new people, and searching for opportunities to collaborate.
• Good listener – hear what the market, customers, consumer need and wish are key to a success business.
• A well-organized leader - Self-motivated, attentive to detail and unafraid of making decisions.
• Risk taker – trying new ideas and learning from mistaken are encouraged. That’s how we learn.
• Doer – proactive, active and a doer – get your hands dirty kind of person.
• Owner – strong sense of accountability to drive business toward sustainable growth.
• Flexible – able to work under tight deadlines and travel around. Meet wonderful people while exploring some cool places in Vietnam, Cambodia and Laos.
• Communicator - Excellent Vietnamese and English speaking and writing skills and ability to effectively engage) speak in public) with a wide range of stakeholders.
• Advanced knowledge of MS Office, in particular Word, PowerPoint and Excel.
Địa Điểm Làm Việc
Hà Nội, Vietnam
243A Đê La Thành, Láng Thượng, Đống Đa, Hà Nội, Vietnam
