Assistant Brand Manager (FMCG)

Category Brand Activities Excellence (40%)

- Assist the Brand Manager in executing the Marketing plan.

- Coordinating with Sales and Trade Teams to carry out effective campaigns, and achieve strong category growth.

- Liaise closely with Marcom Team/Agencies/Trade for branding and consumer communication activities.

- Get close to customers/consumers via frequent market visits.

Ensure Smooth Operation (40%):

- Be able to work well with cross functions to drive sales and build the brand.

- Lead cross functions to run the NPD process to ensure the launch's success in Vietnam.

- Management of PnL and marketing budgets within agreed targets.

- Follow up and control Marketing expenses.

- Smoothly cooperate with other Departments to handle tasks related to the brand in charge.

- Other tasks assigned by the line manager.

Brand Strategic Planning (20%):

- Support the Brand Manager in planning for Annual Marketing and Communication.

- Analyze market situations, internal sales performance, consumer insights, market trends, and competitors’ movements... to identify brand opportunities and issues, and understand unmet needs for brand planning.

- Conduct market or consumer research with research houses to explore consumer insights, fine-tune product concepts, and amplify new market trends.

- Bachelor's Degree in Marketing, Business Administration, Economics or related major.

- Have 4-5 years experience Brand/Product marketing at FMCG company.

- Strong logical thinking skills; analyzing and solving problems effectively.

- Multi-task and be proactive & independent in a fast-paced, ownership in dynamic environment.

- Strong communication skills in English.