Assistant Brand Manager (Global Industry-Leading Company)

An industry-leading company is looking for a proactive and strategic Assistant Manager - Corporate Branding to strengthen brand positioning, enhance audience engagement, and ensure alignment across various communication platforms. Description 1. Brand Strategy & Execution * Design and implement branding initiatives in line with business goals. * Safeguard consistency in brand messaging, visual identity, and communication. * Monitor market movements and consumer behavior to identify brand development opportunities. 2. Social Media & Digital Engagement * Lead social media planning, content development, and performance tracking. * Optimize engagement and conversion rates through data-driven campaign adjustments. 3. Website Content & User Experience * Manage updates and structure of website content with a focus on SEO and user experience. * Coordinate with design and technical teams to implement enhancements. 4. Influencer & KOL Collaboration * Source and manage influencer partnerships; oversee contract negotiation and campaign delivery. * Evaluate effectiveness and evolve strategies for better outcomes. 5. Paid Media & Marketing Performance * Execute media buying strategies across online and offline platforms. * Analyze campaign insights to improve reach and return on investment. 6. Sponsorship Management * Identify and oversee sponsorship opportunities that reflect brand values. * Track results and ensure alignment with strategic communication objectives. 7. Media Relations & Public Affairs * Develop press materials and manage external communication with media outlets. * Handle interviews and monitor public perception through media tracking. 8. Crisis Communication * Create and maintain response plans for potential reputational challenges. * Lead communication during critical incidents to protect the brand image. 9. Corporate Social Responsibility (CSR) * Conceptualize and implement CSR programs aligned with corporate identity. * Promote initiatives both internally and externally to enhance brand trust. 10. Research & Market Intelligence * Conduct competitor benchmarking and consumer insights research. * Translate findings into strategic input for communication and marketing teams. 11. Trade Events & Dealer Engagement * Organize nationwide dealer events and manage event logistics. * Build strong dealer relationships to support brand advocacy. Profile Professional Skills: * Experience in brand building and integrated marketing campaigns * Competency in digital marketing, social media strategy, and public relations * Ability to interpret data and optimize marketing performance * Familiarity with platforms such as Facebook Ads, Google tools, CRM systems * Background in the consumer products or manufacturing sector is a plus Education: * Bachelor's degree in Marketing, Communications, or a related discipline Personal Attributes: * Detail-oriented, highly organized, and result-focused * Able to juggle multiple tasks and adapt to dynamic environments * Strong proficiency in MS Office (Excel, PowerPoint, Word) * Collaborative team player who can also work independently Job Offer * Competitive salary package with performance-based annual bonus * Career progression to Brand Manager in 6-12 months To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Nhung Le at .

Assistant Brand Manager (Global industry-leading company)