Assistant Brand Manager Huda

• Develop the local adaptation or creation of ATL development & BTL for the initiatives based on in-depth understanding of local consumers.

• Lead the developing and executing 360-degree marketing campaigns in line with brands’ strategy.

• Ensure excellent execution of plans from ATL to BTL and in-store to deliver campaigns’ objectives/KPIs through leading and engaging different stakeholders including agencies, sales and channel marketing teams.

• Assist in creation of effective media plans.

• Assist in development and execution of brand innovation projects.

• Assist in strategic development of the brand (long-term positioning and strategy, digital strategy and communication).

• Contribute to build brand and channel plans, launch/relaunch plans, 3-year Brand.

• 6+ years marketing experience is required.

• Experience in brand management including the development and execution of media strategy, innovation and creative ideation process.

• A thorough understanding of marketing and business functions at FMCG sector.

• Demonstrated strength in marketing competence with focus on Brand Planning, Brand Strategy, Communication and Media Management.

• Ability to adapt to change and to operate effectively in time constrained and multiple priorities situation.

• Strong analytical, decision making, influence, communication & presentation skills.

• Achievement driven personality with ability to work in conditions which include multiple priorities, extended work schedules and specific time constraints.

• Pro-activity and passion to brand marketing.

• Ability to influence across and up within the organization.

• Able to inspire, motivate and lead project teams to achieve outstanding results.

• Willing for frequent business travel.