Assistant Marketing Manager

1. JOB PURPOSE

To manage and implement all marketing activities of the company to build the brand, showcase manufacturing capabilities, and develop the market for 2-wheel vehicle components (both traditional and electric). This role supports sales activities, conducts market research, strengthens brand awareness, and attracts potential domestic and international customers.

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2. MAIN RESPONSIBILITIES

2.1. Marketing Strategy & Management

• Develop overall marketing plans in line with product and market development strategies.

• Coordinate with the Sales Department and other relevant departments to build marketing programs that support sales.

• Manage the marketing budget and monitor the effectiveness of communication and promotional campaigns.

2.2. Market Research & Product Development

• Research the traditional and electric 2-wheel vehicle parts industry.

• Collect data on competitors, technical trends, and B2B customer behavior.

• Analyze customer needs and propose product development directions and appropriate marketing messages.

2.3. Product Marketing & Sales Support

• Develop product introduction materials (catalogs, profiles, videos, etc.), prepare bidding documents, and deliver customer presentations.

• Create bilingual content (Vietnamese – English) for sales and marketing purposes.

• Conduct product feature training for sales staff and support customer engagement.

• Support with quotations, document delivery, and customer communications.

2.4. Communication & Brand Management

• Manage communication channels such as the website, fanpage, LinkedIn, etc., ensuring professionalism and brand consistency.

• Draft internal and external communication materials including newsletters, brochures, catalogs, and technical articles.

• Organize communication events such as industry exhibitions, trade fairs, CSR events, and technical seminars.

2.5. Electric Vehicle Market Development

• Research and approach electric motorbike manufacturers, EV startups, and local component suppliers.

• Collaborate on developing a product portfolio targeting the EV market.

• Propose communication strategies and pilot/OEM partnership programs for potential EV clients.

2.6. Data Management & Reporting

• Consolidate, analyze, and report regularly on market data, customer evaluations, and campaign outcomes.

• Build and maintain databases of customers, competitors, and marketing content.

• Maintain a marketing library including catalogs, videos, and technical documents.

2.7. Other Tasks

• Perform other related duties as assigned by the Head of Sales or Management.

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3. JOB REQUIREMENTS

• Education: Bachelor's degree in Marketing, Business Administration, International Business, Communication, or related fields.

• Experience: Minimum 2 years of experience in marketing within manufacturing, technical, or industrial sectors. Preference for candidates with experience in automotive, motorbike, supporting industries, or knowledge of EVs.

• Age: 26 to under 38.

• Gender: Male.

• Language: Good English skills (listening, speaking, reading, and writing); able to work with foreign clients and partners.

• Technical Skills: Experience in B2B marketing content writing, simplifying technical products, managing multi-channel communication; proficient in PowerPoint, Excel, and basic design tools. Ability to analyze and summarize market data.

• Soft Skills: Strong communication and presentation skills; teamwork and independent working abilities.

• Attitude: Enthusiastic, responsible, proactive, and customer-oriented.