Assistant Marketing Manager- Food Solutions

• Demonstrated experience in the food or food ingredients industry, with a strong focus on B2B environments.

• A minimum of 3 years’ experience in customer marketing or product branding, ideally within the food sector.

• Proven ability to design and execute impactful marketing initiatives that drive measurable business outcomes.

Role purpose

The Foodservice business is a key growth pillar for Fonterra Brands Vietnam with ambitious targets to achieve double-digit growth in both volume and EBIT annually. This role plays a critical part in driving channel expansion and customer engagement across the Foodservice segment.

As Assistant Marketing Manager, you will be responsible for developing and executing customer-centric marketing strategies that enhance brand visibility, deepen customer engagement, and boost sales performance. Acting as a vital link between brand marketing and sales, you will ensure that all initiatives are tailored to customer needs and channel dynamics.

Key Accountabilities

1. Strategic Marketing Planning

• Develop and implement customer and channel-specific marketing strategies in collaboration with the sales team to meet business growth targets.

• Lead go-to-market plans for new product launches and seasonal campaigns.

• Analyze market trends, consumer insights, and competitive activity to identify growth opportunities and inform annual planning.

• Align product offerings with market demand through close collaboration with sales, advisory chefs, and operations teams.

2. Customer Engagement & Activation

• Plan and execute nationwide and seasonal campaigns, trade shows, events, and customer engagement programs.

• Partner with Technical Advisors to develop new menu ideas and organize technical demonstrations and workshops.

• Support new product launches with tailored marketing materials and presentations for key accounts, enabling customers to effectively market AFP products.

• Manage event logistics, materials, and post-event reporting to ensure strong ROI and a seamless customer experience.

3. Product Innovation & Category Management

• Support the FS Marketing Manager in category management and market intelligence initiatives.

• Analyze customer data to generate insights that inform marketing strategies and product positioning.

• Drive innovation within the product portfolio as part of long-term strategic planning.

• Develop sales tools, POS materials, and finished goods concepts in collaboration with the Chefs Team.

• Coordinate the development and approval of Vietnam-specific product artwork with Regulatory and Global teams.

• Participate in cross-functional project teams for new product development using the Phase-Gate process.

4. Marketing Budget & Performance Management

• Prepare monthly, quarterly, and annual dashboards and insight reports for internal stakeholders.

• Track and optimize marketing performance, including campaign KPIs, customer engagement, and sales impact.

• Manage the marketing budget, ensuring efficient resource allocation and strong ROI across initiatives.

About You

• Degree in Marketing or Business.

• Minimum 3 years of experience in customer marketing or product branding, Experience in the food or food ingredients industry, particularly in B2B environments.

• Proven track record of delivering impactful marketing initiatives.

• Strong communication and interpersonal skills.

• Analytical, creative, and highly organized.

• Self-motivated with strong planning and implementation capabilities.

• Able to make decisions, build consensus, and manage multiple priorities effectively.

• Proficient in written and spoken English.

• Proficient in Microsoft PowerPoint, Excel (including pivot tables), and Word.