Assistant Sales Manager – Modern Trade (MT)

Role Overview

The Assistant Sales Manager (MT) will support the Sales Manager in driving revenue and expanding market share across key electronics retail chains, including DMX (Dien May Xanh), Nguyen Kim, Pico, and Cao Phong. This role focuses on operational excellence, from tracking sales data (SI/SO) to negotiating premium in-store visibility and executing promotional strategies.

Key Responsibilities

1. Account Management & Partnership

• Assist in managing relationships with buyers and category managers at DMX, Nguyen Kim, Pico, and Cao Phong.

• Ensure all trade agreements are executed correctly at the store level.

• Act as a bridge between the company and retailers to resolve any operational issues.

2. Sales Tracking & Inventory (SI/SO)

• Monitor and analyze monthly Sell-In (SI) and Sell-Out (SO) reports to ensure targets are on track.

• Manage inventory health at each account to prevent overstocking or out-of-stock (OOS) situations.

• Provide data-driven insights to optimize sales performance per region or store cluster.

3. Product Listing & Portfolio Expansion

• Execute the listing process for new product models, ensuring timely availability across all retail platforms.

• Manage the product lifecycle within the MT channel, from initial launch to end-of-life clearance.

4. Trade Marketing & In-store Visibility

• Negotiate for prime display locations (end-caps, islands, eye-level shelves) to maximize brand "Share of Shelf" and "Share of Visibility."

• Coordinate the installation of Point of Sale Materials (POSM) and branded demo zones.

• Deploy and supervise monthly promotion programs, ensuring retailers update pricing and gift schemes accurately.

5. Team Support & Market Intelligence

• Support the management of the PG (Promoter) team to improve counseling quality and conversion rates.

• Conduct regular market visits to monitor competitor activities and pricing trends.

• Education: Bachelor’s degree in Business Administration, Economics, or Marketing.

• Experience: * 3–5 years in Sales or Key Account Management (KAM) within the MT channel.

o Strong background in Consumer Electronics, Home Appliances, or IT/Mobile industries.

o Proven experience working with major retailers like DMX or Nguyen Kim is highly preferred.

• Skills:

o Strong negotiation and persuasion skills (specifically for display and commercial terms).

o Proficient in Data Analysis (Excel is a must: Pivot Tables, VLOOKUP).

o Good command of English (for reporting and internal communication).

• Attributes: High energy, result-oriented, and willing to travel for store audits.