Assistant Trade & Brand Manager (Ha Noi)

KRA 1: Trade Marketing & Channel Development

• Implement national trade programs at regional level, ensuring adaptation to Northern market culture.

• Design and pilot sell-out–driven initiatives to increase outlet performance (e.g., bundled offers, mechanic-driven trials).

• Collaborate with distributors to ensure effective POSM deployment and stock rotation.

KRA 2: Outlet Engagement / Partnership

• Build strong, trust-based relationships with workshops and outlet owners, respecting local customs and hierarchy.

• Design localized loyalty or recognition programs that appeal to Northern values (status, pride, craftsmanship).

• Collaborate with Sales team to activate high-potential workshops through joint visits.

KRA 3: Brand Activation & Visibility

• Adapt national brand campaigns into regionally relevant stories or events via connecting or organizing community-driven programs (local festivals, rider clubs, garage appreciation days)

• Co-create activations that can attract media attention or generate organic buzz (garage transformation stories, local hero mechanics, influencer tie-ins)

• Ensure all executions align with Motul brand identity while pushing creative boundaries

KRA 4: Market Intelligence

• Analyze Northern consumer and outlet behaviors to tailor promotions and communication tone.

• Monitor competitors’ regional approaches and identify cultural nuances in their trade execution.

• Provide insights into the national team on emerging trends and new opportunities

KRA 5: Innovation & Experimentation

• Initiate and test new trade activation models (digital engagement, mechanic’s storytelling, community gamification, etc.

• Measure ROI and recommend national scale-up of successful pilots.

• Encourage collaboration with brand team to turn local insights into creative assets

• Bachelor’s degree in marketing, Business Administration, Commerce or relevant field

• Proven experience driving sell-out and outlet engagement programs, not just trade administration.

• Strong understanding of Northern Vietnam cultural and market nuances.

• Confident in planning and executing localized activations and new experimental formats.

• Strong analytical ability to connect sales data to trade actions.

• Creative mindset: able to develop “newsworthy” concepts that enhance brand visibility

• Proactive, solution-oriented, and adaptable.

• Strong sense of ownership and accountability.

• Comfortable working independently while coordinating with remote team (based in HCM).