Associate Brand Manager

BASIC PURPOSE OF THE POSITION:

Brand management:

• Managing the strategic & execution of and big budgeted brands of the company

• Plan, develop, organize, implement, supervise and evaluate marketing and advertising programs to stimulate consumer demand for a specific range or group of products, to achieve volume and profitability targets

• Oversee market research and analysis, promotions, and advertising associated with assigned brands assesses their success against plan

• Co-ordinating marketing campaigns with sales activities.

• Creation and publication of all marketing material in line with marketing plans.

• Support planning and implementing promotional campaigns.

• Prepare all marketing campaigns across mediums.

• Monitor and report on effectiveness of marketing communications.

• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives

• Coordinate regularly with Technology, QC, Sales, Production functions on design, distribution, and product specifications/changed as needed

• Guarantee the strong development of assigned brands including Brand Margins, Brand Awareness, Brand Reference, New Product Development, Product Innovation

NPD planner:

• Build, monitor and control timeline of all NPD projects after Brand managers send out an official project brief

• Work with cross functions to ensure each milestone is delivered (concept evaluation/ sales estimation/ GM% calculation/ Packaging and product trial/ test/ commercialization…) and a launch is secured on time

• Familiarize with in-depth knowledge of production process and be able to on and highlight bottle necks issues for immediate actions

• Delivering project reports to all stakeholders at regular intervals on progress, problems and solutions

• Provide regular project updates to Marketing Director

• Keeping records and ensuring a full and complete record of the project at each stage

• Strategic Input: Brand vision and direction + Market trends and customer needs.

• Project Priority and Selection: Achieve effective ROI in portfolio project & Manage project success rate (on time, on budget, within scope).

• Portfolio Performance and Efficiency: Portfolio Vitality Index, Portfolio Schedule Adherrence, Portfolio budget variance, Number of portfolio replanning cycles.

• Lead the development and refinement of the PVM product portfolio: Leverage consumer research and market analysis to identify opportunities, ensuring alignment with category entry points.

• Implement a robust Project Management Process: Drive the product development lifecycle from ideation to launch and beyond, maintaining clear timelines and keeping the Product Master Plan up-to-date.

• Foster cross-functional collaboration: Work closely with Trade Marketing, P&T, Operations, and Finance throughout the PMR and IBP processes, ensuring alignment and optimizing product strategies.

• Manage NPD volume forecasting: Own the creation and ongoing refinement of NPD volume forecasts based on documented assumptions, updating them through each stage of the PMR process.

• Evaluate NPD performance: Utilize standardized evaluation templates to assess the success of new products, conducting thorough quality analysis and documenting all findings.

• Become a data analysis expert: Master the analysis and consolidation of market research data (Kantar, Nielsen), product test results, and internal data to support informed business decisions regarding the PVM product portfolio.

• Degree in Marketing/ Business Administration related.

• At least 1 yr experience in brand management & execution

• Good Presentation

• Good Communication (both oral & written in Vietnamese & English)

• Excellent use of PowerPoint, Excel, Word.