Associate Brand Manager

As a Associate Brand Manager, you will be responsible for planning, executing, and optimizing digital marketing initiatives tailored to small businesses. Your role combines data-driven analysis with creative campaign planning to drive traffic, increase brand awareness, and generate leads across various online platforms.

Key Responsibilities

1. Strategy Development

• Analyze market trends and competitors to craft effective marketing strategies.

• Develop integrated digital marketing plans aligned with client goals and budgets.

• Identify growth opportunities using SEO, content marketing, PPC, and social media.

2. Campaign Execution

• Launch and manage campaigns across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and email marketing tools.

• Create targeted content strategies including blogs, newsletters, and landing pages.

• Coordinate with design and content teams to produce compelling creatives.

3. Track Performance & Analyze Data

• Track KPIs such as CTR, conversion rate, ROI, and engagement metrics.

• Utilize tools like Google Analytics, SEMrush, and Meta Business Suite.

• Provide regular performance reports with actionable insights.

• Analyze sales data, market research, and consumer behavior- Provide insights to improve campaigns and strategic decisions

4. Client & Stakeholder Communication

• Conduct client onboarding and needs assessments.

• Present strategy proposals and monthly results.

• Educate small business clients on digital best practices and emerging trends.

5. Community Engagement & Automation

- Manage interactions with the community (DMs, comments, polls, etc.)

- Create engagement prompts such as polls, votes, interactive questions, and more

- Set up and manage ManyChat to automate responses and engagement on Instagram and Facebook

- Crisis Communication & Community Monitoring:

+ Support monitoring of social sentiment, questions, and feedback across public channels

+ Flag potential issues or frequently asked questions

6. Paid Advertising Strategy

- Plan and execute ad campaigns across multiple platforms, including:

+ Meta (Facebook & Instagram)

+ Google Ads (Search & Display)

+ YouTube Video Ads

+ TikTok Ads

- Execution includes:

+ Retargeting and audience expansion strategies

+ Advanced A/B testing and phased performance optimization

+ Audience behavior analysis and ad budget planning

7. Assist in Brand Strategy Development

Analyze the market, competitors, and consumers to propose brand strategies- Contribute to building brand positioning and core messaging

8. Coordinate New Product Launches

Work with R&D, design, and sales teams to plan product launches- Ensure brand experience consistency from packaging and messaging to communications

9. Manage Brand Identity

Oversee the use of brand identity elements (logo, tone of voice, guidelines, etc.)- Ensure consistency across all channels and departments

Required:

• Languages: Fluent in English, German is a plus

• 2+ years of experience in digital marketing (agency or in-house).

• Proficiency in SEO, SEA, Google Analytics, and social media advertising.

• Strong copywriting and storytelling abilities.

Preferred:

• Experience with small business marketing or startups.

• Familiarity with tools like Mailchimp, Canva, HubSpot, or Hootsuite.

• Google Ads or Meta Blueprint certification.

• Competence in reading performance dashboards (Meta, Google, website traffic tools, etc.)

• Understanding of UX/UI and web content structuring to ensure a consistent brand experience across digital touchpoints

• Ability to maintain visual and verbal brand consistency across all materials and digital platforms

• Strong understanding of brand positioning and audience segmentation, especially in education or personal development sectors

• Experience contributing to strategic brand messaging frameworks

• Ability to interpret competitive landscape and emotional motivators driving purchasing decisions