Associate Manager, Brand Marketing

POSITION PURPOSE

We are looking for a savvy, multi-disciplined Associate Manager to oversee the areas of branding and event marketing. The position will be responsible for planning, development, and implementation of all the business marketing strategies and marketing communications activities. He or she will provide strategic leadership to a diverse brand team to work to achieve strategic business priorities.

AREAS OF RESPONSIBILITY

BRAND MARKETING

- Work with leadership and cross-teams to develop long-term, research-led brand strategy to build strong brand positioning and enhance brand equity.

- Develop branding plan and lead the execution of branding campaigns, in line with BUV’s brand strategy to enhance brand awareness across channels.

- Develop product marketing plan and lead the execution of marketing campaigns across touchpoints in responsive to the market trends, and to achieve business KPIs.

- Lead the branding team to build a consistent brand image & brand characteristics and enhance brand SOV throughout channels by creating compelling concept directions for both online and offline channels.

- Work closely with other Digital team to deploy always-on campaigns and other branding campaigns to build brand reputation and generate leads.

- Conduct necessary market research, brand health research to inject valuable insights into brand and marketing strategies and planning as well as Student recruitment strategies.

EVENT MANAGEMENT & OTHERS

- Laise with cross-departments to develop a comprehensive annual event plan aligned with brand marketing plan to support brand strategy as well as business goals.

- Lead the event team to execute the events and brand activation activities, ensure creative approaches and flawless execution.

- Others: manage marketing budget and allocation plan, develop a Brand MKT team with strong competency and teamwork spirit, reporting and execute other duties and responsibilities as assigned.

POSITION SPECIFICATIONS

COMPETENCIES (knowledge, skills, and abilities)

- Essential

+ Bachelor’s degree in Marketing, Communication, Journalism, PR or related fields;

+ Minimum of 5–7 year experience in Marketing, PR and communications;

+ Exceptional Vietnamese writing skills and advanced English competencies

+ Strategic brand communications mindset;

- Key skills:

+ Effective communication: to actively listen and strengthen the quality of interpersonal communication in various settings;

+ Leadership: to be able to delegate, inspire, provide timely support and guidance, and gain trust and respect from team members; and to communicate effectively with other people, especially cross-departments, and external stakeholders.

+ Teamwork & Collaboration: to work effectively with others to accomplish team goals and objectives;

+ Planning & Organizing: to effectively plan, organise, prioritise, and manage time, budget & resources and day-to-day demands with attention to details and outcomes with minimal supervision;

+ Problem Solving & Decision Making: to analyze situations and evaluate alternative solutions, to provide guidance to team members in problem solving, to make necessary decisions when needed.

+ Creative Thinking & Innovation: to look beyond current practices and think outside of the box to initiate new and better ways of doing things.

+ Experience in education is an asset.

+ Can-do attitude, proactive and solution-oriented at all times.

+ Experience working in a flexible and changeable environment.

- Desirable

+ Readiness towards learning, honesty, attentivity, and sensitivity towards marketing trends;

+ Attentivity, patience, perseverance, readiness toward learning, and a sense of + responsibility.

COMPETENCIES (behavioural)

- Essential

+ Skill – Work organising and time management skills

+ Skill – Creative thinking & innovation

+ Skill – Flexibility and versatility

+ Skill – Good at working in a team and independently

+ Attitude – Detail-oriented, attentive

+ Attitude – Can-do attitude, proactive

- Desirable

+ Skill – Effective communication skills

+ Skill – Explanatory presenting skills

+ Attitude – Perseverant

+ Attitude – Integrity

BENEFITS:

- Highly competitive salary package (plus benefits) for Vietnamese and expatriate candidates depending on qualifications/experience;

- 13th month Tet bonus (Vietnamese candidates);

- Annual cost of living adjustment;

- Annual salary increases and bonuses based on performance;

- Recognition & awards programmes;

- 20 days annual leave, plus Xmas closure, public holidays and 5 days paid sick leave;

- Healthcare plan (Private accident, medical, and dental insurance, including annual health checks);

- Education support for staff, spouse and children;

- Relocation allowance to cover visa/flights/initial days accommodation

- Support and assistance in work permit and visa application together with relocation to and settling into living and working in Vietnam;

- Transportation support;

- Business travel insurance;

- Flexible working arrangements;

- Various staff events throughout the year (outings, year-end party, sports activities and other events);

- Onsite fitness and sports centre;

- Opportunity to work within a professional and multicultural environment.