Associate Partnership Manager

How you will make an impact in this role

As an Associate Partnership Manager, you will be responsible for driving credit-card growth by sourcing and closing new retailer partnerships while scaling performance with existing key accounts. You will own the full partnership life cycle—from prospecting and pitch, through contract negotiation and onboarding, to day-to-day revenue delivery—coordinating internal stakeholders (sales ops, risk, marketing, product, compliance) and retail staff to hit ambitious issuance and activation targets without compromising portfolio quality

Responsibilities

Hunt and close new key accounts

- Build a data-driven target list of the biggest retail chains (electronics, mobile, grocery...).

- Craft compelling ROI models and exec-level pitches that show how co-brand credit cards boost basket size and loyalty.

- Lead negotiations, term-sheet preparation, and contract signing, coordinating legal and compliance input.

Grow and deepen existing retailer relationships

- Act as the primary point of contact for key partners, building and nurturing long-term relationships.

- Develop joint monthly business plans with clear acquired credit card volume, acquisition payment volume.

- Collaborate cross-functionally with internal teams (product, legal, data, sales) to deliver on partnership goals.

- Run business review to review performance, align incentives, and surface new growth opportunities (e.g., store expansions, online integration).

Activate front-line sales

- Develop strong relationships with partner frontlines (e.g., store managers, area sales managers) to ensure effective execution of card sales.

- Coordinate in-store activities and partner-facing events to boost engagement and product visibility.

- Design and deliver training for retail staff—sales scripts, objection handling, onboarding flow, and acquisition campaign.

- Design and implement sales contests to boost sales volume.

Design and execute high-impact campaigns

- Co-create promotions aligned with peak shopping seasons and product launches (e.g., smartphone releases, Black Friday).

- A/B-test incentives (gift vouchers, instant discounts, zero-interest installments) to optimize cost-per-acquired-card.

Safeguard contract & regulatory compliance

- Track SLAs, reconciliation, and follow the terms in the contract with assigned partners.

Collect & convert Insights into continuous improvement

- Analyze funnel drop-offs, approval-rate gaps, and unit economics; recommend actions/initiatives/commercial changes to deliver partnership goal.

- Bachelor's degree in Business, Finance, Marketing, or a related field.

- 4-6 years in business development, key-account sales, or channel management—ideally in credit cards, consumer finance, BNPL, or FMCG.

- Demonstrated success in signing and scaling partnerships with large retailers.

- Excellent stakeholder management and communication, with the ability to influence and build rapport at both strategic and operational levels.

- Proven ability to manage multi-stakeholder partnerships, from initiation to execution and scaling.

- Analytical and data-driven mindset; comfortable using data to guide decisions and identify opportunities.

- Willingness to travel regularly to partner sites and retail locations.

- Fluent in Vietnamese.

Nice to have

- Exposure to credit scoring, financial product sales, or unsecured lending.

- Experience working with automated engagement flows (e.g., CRM, ZNS, telesales).

- Understanding of B2B2C models and data-driven product growth strategies.