Beauty & Wellbeing Consumer Market Insight Lead

Beauty & Wellbeing Consumer Market Insight Lead

Địa Điểm Làm Việc: Hồ Chí Minh
Thương lượng 693 lượt xem - Hết hạn trong 8 ngày

Các Phúc Lợi Dành Cho Bạn

13th-month bonus
Premium healthcare insurance for yourself and family
Hybrid working model

Mô Tả Công Việc

Key Accountabilities:

The role will contribute to helping to shape and inform UL on how and where to win on Brand Engagement across all touchpoints.
Be an expert on “all things engagement”- both content and media deployment.
Business partner with the Brand Engagement and Digital Hub teams with the larger ecosystem (Media teams, Agencies and CCD) teams on key business objectives/needs related to media investment, content and best practices with particular focus on digital excellence.
Core Responsibilities:

Full cycle of Content Creation- Qualitative and Quantitative, including advanced developmental research, across both Seek and Interrupt Content, TVC and Digital Content and including last mile content (In store or E comm Content).
Lead in-market tracking/optimizations for market specific campaigns (in partnership with the PDC/media agencies) and uncover learnings and insights and embed into future campaign planning:
Partner with Analytics to understand ROI drivers of the market/category
Partner with the media agency/media team to understand campaign/brand performance/drivers
Partner with the People Data Centre to understand Campaign-related social listening/impact of influencers/etc and marry with Media KPI data.
Lead integration of media and digital learning and insight into the communication strategy planning/channel allocation process.
Embed Digital measurement tools like Metrics that Matter into the way markets report Digital performance of brands.
Be responsible for building and developing relationships within the global engagement team and across key business partners within Media and CMI.
Extract, analyse and interpret and synthesise in to a clear and compelling story that drives action – for ad hoc projects or regular business processes.
Gain expertise in engagement tools and support the upskill business partners to ensure they are making full use of these tools.
Create and support landing of best practice on content creation through inspiration, gain stakeholder engagement and support.
Support initiatives outside of project work to unlock growth opportunities to create excellent content.
Lead/support global or divisional workstreams as required, through Past learnings, Best Practices, External Orientation, Landscape and Competitor Analysis a. Category and Hotspot Analysis etc.
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Yêu Cầu Công Việc

University graduation.
A minimum of 8 years of relevant work experience, ideally with a background in Research / Analytics
Fluent English (verbal & written)
Experiences in leading team
Strong consumer & creative marketing background with strategic thinking and insight orientation
Analytically minded and numerically oriented.
Capability to derive insights from integration of different data & connecting the dots
Ability to take a brief and help ensure that the research will deliver what our internal customer needs, not just what they asked for.
Good facilitation skills to be able to build capabilities of CMI & Business Partners through facilitating sessions like for example People voice, Shopping immersion sessions
Good project management skills
Develop output, which is simple, fact-based rather than fact-filled, focusing on storytelling, recommendations and impact to get growth
Experience of working with continuous research data - retail tracking, consumer panel and tracking data is essential.

Địa Điểm Làm Việc

156 Nguyễn Lương Bằng, Tân Phú, Quận 7, Thành phố Hồ Chí Minh, Việt Nam

Về Chúng Tôi

Unilever is one of the largest fast-moving consumer goods companies in the world. Unilever manufactures detergents, home & personal care products and foods including some of the world’s top brands like: Omo, Lux, Lifebuoy, Dove, Close-up, Sunsilk, Clear, Pond’s, Lipton, Knorr ….

Started business in Vietnam since 1995, Unilever has been growing successfully and consistently. Our key to success is the deep understanding of Vietnamese consumers and the commitment to make Vietnamese lives better.

At Unilever Vietnam, we are committed to raising the quality of life for people everywhere, through the provision of branded products and services. We believe that people are at the heart of all that is done in our business. Therefore, we offer people the greatest careers and consider the development of our human resource to be of great importance.

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Phúc Lợi Công Ty

Base salary

Our base salaries are reviewed against regional and local market conditions to maintain our competitive position. That’s not all! You could also receive an annual allowance. These vary by work level, location and nature of the role.

Awarding excellence

At Unilever our employees have a number of opportunities to influence their own reward outcomes through performance-based rewards. These include the potential for Annual Bonus, and our Performance Share Plan.

Shares schemes

At Unilever we offer our employees the opportunity to invest in Unilever shares at all levels of the business through our SHARES scheme or our Performance Share Plan.

Pension scheme

Here at Unilever, giving you the opportunity to save for your retirement through a pension plan is one of the most valuable benefits we offer. As well as offering other valuable benefits during your pensionable service such as protection for you and your dependants if you die or become too ill to work.

Family friendly

Whether you're a parent caring for children or have responsibilities for looking after elderly parents or relatives, we want to support you in managing your work and family commitments through a range of leave arrangements.

Subsidised onsite shop

Many of our sites have subsidised shops where you can pick up some of our best-known brands at a generously discounted price.

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Địa Điểm Công Ty

156 Nguyễn Lương Bằng, Tân Phú, Quận 7, Thành phố Hồ Chí Minh, Việt Nam

Quy Mô Công Ty

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