Branch Director - WhiteCoat Hanoi

We are looking for a Branch Director to lead and scale WhiteCoat’s multi-service healthcare operations in Hanoi. As Branch Director, you will be responsible for driving service excellence, business growth, and team performance across both digital and on-the-ground medical offerings.

On a day-to-day basis, this means you will:

Branch Operations Management – Hanoi

● Oversee daily operations across all Hanoi service lines, including teleconsultation, health screenings, concierge services, and appointment booking

● Oversee operational budget and support functions to ensure seamless service delivery

● Design and implement SOPs and workflows to improve operational efficiency and service consistency

Business Development & Multi-Service Market Expansion

● Develop and execute growth strategies for all service categories in Hanoi market

● Track service-level KPIs and take corrective actions to meet business targets

● Drive corporate and individual customer acquisition, including direct client engagement

● Build and maintain partnerships with insurers, TPAs, clinics, and enterprise clients

Team Management & Development

● Recruit, train, and manage the performance of cross-functional staff

● Set clear goals and KPIs for team leads and monitor delivery

● Foster a proactive, respectful and accountable team culture with continuous learning

Medical Service Operations Management

● Ensure high-quality service delivery and customer satisfaction across all offerings

● Coordinate with internal teams to address service issues and implement improvements

Financial Management & Reporting

● Supervise the budget and operating expenses of the Hanoi branch.

● Manage revenue and accounts receivable.

Standardization & Corporate Reporting

● Ensure compliance with corporate policies, procedures, and templates

● Submit regular updates on performance, staffing, and operational highlights

● Bachelor’s degree in Business Administration, Economics, Healthcare Management, Public Health, Marketing, IT, Finance, Accounting or related fields.

● At least 5 years of experience in operations or business management, ideally in healthcare or tech-enabled services

● Strong leadership skills with experience managing cross-functional teams and performance KPIs

● Proven ability to drive business growth, analyse financial reports, and manage corporate client relationships

● Flexible, proactive, highly responsible, and able to thrive in a dynamic startup environment. Strong capability to work both independently and collaboratively.

● Fluent in English (speaking and writing), with strong communication skills across business and operational settings

Good to have

● Experience working with business management, healthtech, healthcare services or related industries (e.g. health insurance, TPAs, healthcare partners)

● Familiarity with Vietnam’s healthcare market (e.g. B2B, B2C, B2B2C business models, health insurance, TPA) and regulations, particularly in Hanoi

● Understanding of B2B/B2C/B2B2C healthcare business models and local regulations

● Existing network of corporate clients or healthcare industry partners in Vietnam

● Proficiency in office software (MS Office, particularly Excel) and management tools (CRM, telehealth platforms, clinic/hospital management systems, data analytics tools

Our Benefits

● Make a Real Impact: Opportunity to contribute to a leading digital health company's growth in Vietnam. Ideas are valued in an industry vital to everyone.

● Fast-paced Start-up Environment: Experience an environment where you get to own and make tangible impact without bureaucracy getting in the way of rapid decision-making.

● Great Team: Collaborate with intelligent, friendly, and supportive professionals from diverse backgrounds.

● Hands-on Learning & Growth: Gain hands-on experience in strategy, partnerships, operations, and product innovation within a growing industry.

● Competitive Compensation & Benefits: Competitive compensation and performance-based bonus. Social insurance and leave provisions such as 14 days annual leave, family care leave, and paid sick leave.