Brand & Communications Executive

I. Job Summary:

The Brand & Communications (B&C) Executive plays active role to propose planning and execute branding

and communications activities for brand management in closely control nationwide, positive brand awareness

internally and externally as well.

II. Key Roles & Responsibilities

1. Handle Physical branding, include:

• Follow up physical branding activities across the country to increase brand awareness based on Brand

Guideline, include office signage, office interior standard and office branding decorations

• Coordinate with team members related licenses implementation, both new and renew

2. Be in-charge of Communications tasks InternalCom, CorpCom and support MarCom:

• Handle development of memo, announcement, website articles & news & blog, social content,

speeches, events agenda & scripts.

• Implement the development of company branding materials/advertisements according to Brand &

Communications lead's guidelines.

• Schedule and arrange proper contents regularly across all internal communications channels (LCD

nationwide, Intranet, Website, Internal social fanpage, etc) with creative and trendy concept, but not

break Brand standards and Company’s brand archetype

• Execute, or align with relevant Divisions and Trade Union to implement programs, contests and

activities included, but not limited to internal communications, corporate communications, marketing

communications to promote brand love and brand awareness

• Implement Brand Compliance and report Brand Compliance breach, both online and offline to protect

brand reputation

• Execute and coordinate with internal and external stakeholders for company events holding, such as

CSR activities, partnership events, company parties, etc

• Work with and monitor relevant agencies and freelancers to deliver the best results to branding and

communications tasks.

• Execute crisis report for each specific incident with guidance from the Head of Brand & Marketing

Department.

3. Other assigned tasks by Division Head, Department Head.

1. Qualification

• College/ Bachelor degree in Communication/ MarCom/ Media/ International Relations or related field.

2. Work Experience

• 2-3 years working experience in Branding, Corporate Communication, Events and/or PR/integrated advertising at Finance/Banking environment.

3. Knowledge

• Branding metrics

• Communication development

• Physical branding

• Finance & Banking industry (Reference)

• Branding Marketing

• Branding materials

4. Skills

• Content Producing Tools

• Writing skill

• Canva Design

• Well-Execute

• Time Management

• Basic Research Skills

• Self-management