Brand Communication Manager

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Các Phúc Lợi Dành Cho Bạn

Healthcare & Personal Accident Insurance 24/24
12 annual leaves per year
Free gyms at California Fitness & Yoga Centers + 1 free for family member

Mô Tả Công Việc

As a Brand Communication Manager for FLG Vietnam you will help create and lead the perceptions of some of the most recognized brands in the country. Your end goal will be to contribute to sales by driving awareness, enhancing & improving overall brand image and advocacy to one of our existing brands.

You will be responsible for dedicatedly counseling peers on and crafting & developing brand communication & community engagement programs that effectively reach and engage defined audiences (e.g. media, consumers, influencers, third party organizations, etc.) to drive awareness to brand campaigns, new promotional strategies, services and other business priorities.

REPORTS TO: Executive Vice President of Marketing (expat)


A. Craft Communication Programs
1) Crafts, develops and executes public relations programs for defined focus areas including consumer engagements and promotions, new & existing services across priority audiences.
2) Gathers, analyzes and incorporates appropriate brand and industry research and standard methodologies to ensure that both the communications & PR strategy and programs resonate with and motivate key audiences.
3) Identifies and applies new, dynamic & creative ways to reach & engage external audiences through content and other new online and offline approaches.
4) Counsels peers on effective methods to reach and then engage key external audiences (via e.g. influencers, media and general consumers) with the brand’s story and messages.
5) Measures and reports on success of communications & PR strategy programs. Provides regular updates on resource management (e.g. quarterly budget updates/projections, agency support updates, etc.).

B. Manage Resources & Implements Plans
1) Develops and manages all resources to support and guide the Communication programs (e.g. budget, agency scopes, team structure, etc.).
2) Manages owned communication channels (e.g. social media, blog & other channels the brand might have)
3) Coordinates with vendors or agencies to execute programs within non-owned channels (e.g. influencers, mass media channels) or consumer engagement activations. Monitors and guides spend to ensure effective resource management.
4) Writes and edits media, social and influencer content and communications materials.
5) Coordinates with internal teams to execute on necessary collaterals to support communication strategy.
6) Ensure consistent implementation of the brand’s story and visuals across all channels and mediums.
7) Ensures that all programs are kept within established budgets.
8) Complete all routine administrative functions (e.g. expense reports, budgets, etc.) in an accurate and timely fashion.

C. Relationship Building
1) Develops and maintains relationships with key partners across Vietnam’s business landscape, especially with government bodies, key mass media outlets, national and local PR agencies.
2) Strives to establish a symbiotic work relationship with other Marketing and Business Functions (i.e. supporting team members, providing coaching, identifying opportunities to contribute to cross-functional initiatives).
3) Represents Communications both internally within the FLG system and externally at government, industry and business functions, events, etc. Brings back knowledge and new information to the team and department.

D. Self-Improvement & Team Contribution
1) Contribute to team culture by sharing ideas to improve marketing campaigns, customer targeting and effectiveness of consumer targeting.
2) Seek constant self-improvement on relevant topics that can help deepen team’s knowledge.
3) Work with integrity and deliver the maximum quality work to help move the company forward
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Yêu Cầu Công Việc

 University Degree strongly preferred, ideally in a relevant degree such as marketing, branding, communications, advertising, business, entrepreneurship or similar.
 5-8+ years of experience working in Public Relations, Integrated Marketing or Digital/Social Media.
 Results driven character. Process focused with a tireless focus on output quality.
 Creative thinker with strong strategic mindset; solid experience in concept to execution of new ideas
 Experience partnering with and influencing others outside direct line of control, management.
 Experience working in a fast-paced, multi-tasking, deadline-focused, ambiguous yet dynamic environment with constant change.
 Positive attitude and an ability to learn
 High level of strategic focus, planning, perspective
 Strong networking, relationship-building and interpersonal skills are imperative.
 Demonstrated knowledge and success with traditional print and broadcast media, as well as online media; good relationships with media.
 Experience utilizing social media, digital channels to engage audiences with brand, organization content
 Experience managing public relations agencies
 Familiarity with traditional and social media monitoring tools and related metrics reporting
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Địa Điểm Làm Việc

TNL Plaza, 346 Ben Van Don, Ward 1, District 4, Ho Chi Minh City, Vietnam
Xem toàn bộ hồ sơ công ty

Fitness and Lifestyle Group (FLG), is Asia-Pacific’s leading health and wellness group headquartered in Australia. FLG exists to make a meaningful, positive impact on people’s lives through innovative and diversified health and wellness offerings across physical and digital platforms.
FLG's portfolio of globally recognized brands includes Fitness First Australia, Goodlife Health Clubs Australia, Barry's Bootcamp Asia-Pacific, Jetts Fitness and Zap Fitness 24/7. Recently added to our portfolio are a collection of brands in Asia, expanding the group presence in the region with brands such as California Fitness & Yoga and Eri Clinic. With over 450 locations across Australia, New Zealand and South-East Asia, we help our members live healthier and more active lives.

In 2007, we entered the Vietnam market with California Fitness & Yoga, the first and largest international fitness company to open in Vietnam. California Fitness & Yoga became a dynamic lifestyle center that inspires, entertains and energizes the communities it serves along with its more than 3000 team members.

Tập đoàn Fitness and Lifestyle Group (FLG) là tập đoàn về thể dục thể hình và chăm sóc sức khỏe hàng đầu châu Á -Thái Bình Dương có trụ sở chính tại Úc. FLG tạo ảnh hưởng tích cực, có ý nghĩa đối với đời sống cộng đồng thông qua các dịch vụ chăm sóc sức khỏe sáng tạo và đa dạng trên các nền tảng vật lý và kỹ thuật số.
Danh mục đầu tư của FLG bao gồm các thương hiệu được công nhận trên toàn cầu bao gồm Fitness First Australia, Goodlife Health Club Australia, Barry's Bootcamp Asia-Pacific, Jetts Fitness và Zap Fitness 24/7. Gần đây được thêm vào danh mục đầu tư của FLG là một tập hợp các thương hiệu ở châu Á, mở rộng sự hiện diện của chúng tôi trong khu vực, bao gồm California Fitness & Yoga và Eri Clinic. Với hơn 450 địa điểm trên khắp các nước Úc, New Zealand và Đông Nam Á, chúng tôi giúp các thành viên sống khỏe mạnh và năng động hơn.

Năm 2007 California Fitness & Yoga trở thành công ty thể dục thể hình quốc tế đầu tiên và lớn nhất ra mắt tại Việt Nam. California Fitness & Yoga không chỉ đơn thuần giống như bao phòng tập thông thường khác. Đây là trung tâm của phong cách sống năng động, nhằm truyền cảm hứng, mang lại niềm vui sảng khoái cũng như nguồn sinh khí mới cho cộng đồng với hơn 3,000 thành viên.

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Xem toàn bộ thông tin công ty
Gold View building, 346 Ben Van Don, Ward 1, District 4, HCMC
1.000-4.999 nhân viên
Maris Nguyen


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