Digital Marketing Manager

MAIN DUTIES:

• Setting communications strategy, corporate branding model strategies, and optimizing the marketing mix to implement initiatives.

• Lead communications strategy development, and execution across the marketing mix and communications omnichannel where cross-functional collaboration with internal stakeholders as well as external agency partners.

KEY RESPONSIBILITIES:

• Build a brand model, be responsible, and guard the (visual) brand identity and tone of voice.

• Implement Corporate campaign activities, such as Tet Campaign, Roadshow, …

• Localize and execute the global media strategy based on the local market needs and develop ATL & BTL campaigns and materials for B2C commercial channels.

• Work with internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration, and/or purchase frequency.

• Lead new campaign development together with the Zone or promote additional campaigns in line with the local market needs.

• Maintain media flowcharts and budgets.

• Optimize PFME investment and total commercial spending and key P&L drivers

• Minimum 5 years of Brand Marketing/Brand Communications experience

• Must have achieved proven results in developing strategic brand/product plans, such as communication campaigns and commercialization strategies.

• Project Management, Leadership, Analytical skills, effective communication, strategic thinking, and consumer-centricity.

• Experience in Creative Agency with FMCG clients is a plus.