Brand Director

1. Target Setting and Achievement

● Set and achieve ambitious sales targets, ensuring alignment with the company's growth objectives.

2. Team Leadership and Development

● Build, lead, and develop a high-performing e-commerce sales team, fostering a positive and results-driven work environment.

3. Market Analysis and Forecasting

● Analyze market trends, customer behavior, and sales data to inform sales strategies, forecast sales, and identify growth opportunities.

4. Cross-functional Collaboration

● Collaborate with product, technology, and customer service teams to optimize the customer experience and drive sales.

5. Brand Development

● Enhance brand positioning and awareness through effective marketing initiatives and brand-building activities.

● Maintain brand consistency across all communication channels and customer touchpoints.

6. Market Analysis

● Conduct market research and analysis to identify trends, opportunities, and competitive threats.

● Use data-driven insights to adjust strategies and tactics, ensuring Yes4all remains competitive in the E-commerce market.

● Knowledge

- A Bachelor’s or preferably a Master’s degree in Business, Marketing, or a related field is typically required.

- Industry Knowledge: In-depth understanding of the e-commerce industry, market dynamics, customer behavior, and digital marketing trends.

● Skills

- Strategic Thinking: Ability to develop and implement effective e-commerce sales strategies that align with the company's fast growth & ambitious business objectives, especially in competitor-based pricing and value-based pricing.

- Sales Expertise: Proficiency in developing and executing sales plans, setting and achieving sales targets, and managing sales operations.

- Leadership and Management: Strong leadership skills to build, lead, scale, motivate a high-performing sales team and manage cross-functional collaborations effectively.

- Data-driven & Intuitive decision: Proficiency in using data analytics to drive sales decisions and also excellent in making decisions based on instinct, gut feeling, or unconscious knowledge to make quick & meaningful decisions in complex or uncertain situations.

- Demand Forecasting: Proficiency in developing sales forecasts models using both traditional knowledge and e-commerce knowledge.

- Digital Marketing Knowledge: Proficiency in leveraging digital marketing channels, SEO, SEM, and social media to drive online traffic and sales.

- Technology Savvy: Familiarity with e-commerce platforms, CRM systems, sales software, and analytics tools. Be able to work with technology team to transform manual daily work into logics that machine can learn, then machine-assist to have breakthrough results.

- Communication and Negotiation: Excellent communication and negotiation skills to manage internal & external partnerships, and internal collaborations effectively.

- Problem Solving: Ability to identify and resolve issues promptly, ensuring the smooth functioning of the e-commerce sales operations.

- Quick Learning: Ability to learn new knowledge quickly, find ways to apply, and scale them quickly.

● Experience

- Extensive Experience: Substantial experience in e-commerce, sales, or a related field, with a proven track record of driving sales growth, team building, preferably in a high level leadership role for at least 5 years.