Brand Executive

Responsibilities:

Brand Management

- Support the Brand Manager in strategic brand planning and the implementation of marketing activities.

- Coordinate with related departments to ensure consistency in brand messaging and image across all channels.

- Conduct market research and data analysis to understand target customers, market trends, and consumer behavior.

- Propose creative ideas to develop the brand and increase customer engagement.

Execution of Communication Activities

- Implement brand promotional activities such as advertising campaigns, events, PR, and digital marketing.

- Monitor and evaluate the effectiveness of marketing campaigns, ensuring that objectives are met.

- Manage and develop content on social media channels, the company website, and other online platforms.

Budget Management

- Manage and monitor the allocated budget for brand activities, ensuring cost optimization.

- Work with the Brand Manager to plan and oversee the budget for marketing campaigns.

Coordination with Partners

- Work with suppliers and partners to ensure the smooth and effective execution of marketing activities.

- Evaluate and select suitable partners to execute marketing campaigns.

- Bachelor’s degree in Marketing, Communications, or related field.

- At least 3 years of experience in branding, marketing, or advertising

- Deep understanding of the market, consumer behavior, and modern marketing channels.

- Strong communication, analytical, and creative skills.

- Proficient in marketing and digital marketing tools such as Google Analytics, Facebook Ads, SEO, SEM.

- Confidence in verbal and writing in English is a big plus.