Brand Manager

Thương lượng

Hết hạn trong 4 ngày
2133 lượt xem
Hà Nội

Mô tả công việc

1. General duties: Manage Brand portfolio; Be responsible for Brand performance: Develop Brand strategy; Identify Brand positioning in the market; Develop and Execute Marketing campaigns to grow, nurture or sustain Brand to ensure delivering business objectives. • Details: - Closely work with Product Marketing, Research Team, representing Vietnam Market to work with Global/Regional Ford Team for key gateways of Product Development or related Business development/enhancement. - Anticipate consumer trends/behaviors, analyze competitive environment & action planning - Lead Go-to-Market Strategy and lead cross functional Team in execution of GTM plan - Lead Marketing functional teams to develop and execute Marketing Plan, including Marketing Communication, Event/Activation, Retail campaigns, Partnership program, etc. - Direct & supervise content development, asset production to ensure Brand message delivery in differentiated & creative ways - Work closely with agencies (creative, media, event, …) to make sure the right message to the right audiences through the right channels and all are consistent with Brand positioning/guideline. - Measure and report on success of marketing campaigns 2. Compliance: • Maintain & apply quality control system in working area as required. • Comply with Internal policies, Code of Conduct, procedures of the Company. • Complete all compliance training as required by Corporate Compliance Office

Yêu cầu công việc

* Required Education/ Background: • Knowledge on automobile industry, market segmentation, competition. • Understanding of business plan, Brand positioning, consumer insights. • Ability to understand & analyse Sales report, business review. • Knowledge of Marketing Communication & Creative asset production and management. • Graduated from university with major in marketing or business management. * Minimum experience: • At least 5-year experience in Brand Manager/Marketing Manager * Others • Strong analytical capability • Strategic thinker able to work to target. • Creative capability: Innovative strategy & idea to help Brand stand out. • Trend Savviness: Stay on top of industry trend in Marketing and Consumer psychology. • Strong Leadership skill • Have excellent communication (both English & Vietnamese, verbal & writing), presentation, follow-up and closing skills. • Strong capability to pay attention to details. • Ability to work independently to take ownership of assigned jobs. • Self-motivated and high discipline on strict corporate process. • Good teamwork sprit. • Ability to work under high pressure. • Open minded, forward-looking, optimistic. * Working location: Hanoi, Hybrid working model

Các phúc lợi dành cho bạn

Fixed 13th month salary and annual incentive bonus
Mobile allowance
Job car for business and family usage

Thông tin việc làm

20/03/2024

Tiếp Thị, Quảng Cáo/Truyền Thông > Quản Lý Thương Hiệu

Sản xuất

Nhân viên

Automobile, Brand Management, Marketing Management, Consumer Behavior

Bất kỳ

Địa điểm làm việc

Hà Nội, Việt Nam

Từ khoá:
FORD Vietnam Limited
FORD Vietnam Limited
FORD Vietnam Limited

Human Resources Department - Ford Vietnam Limited, 6th floor, 23 Phan Chu Trinh, Hanoi/ Haiduong Assembly Plant, Tu Minh – Hai Duong

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Recruitment Team