Brand Manager

Fonterra Brand Vietnam - To be the most trusted source of dairy in the world

Role purpose and responsibility:

• Develop, gain approval for and implement an effective Annual Brand Plan that meets the volume, revenue, profit and brand building objectives for the brand.

• Contribute to the development the Annual Company Strategic Plan

Role accountabilities:

Implement the brand marketing plans within budget and on time. Co-ordinate the resources of the organisation to achieve approved objectives

• Develop and get approval for detailed annual brand plans for the assigned products/categories covering all required elements.

• Implement brand marketing plans within A&P budget and on time. Co-ordinate internal & external resources to achieve the agreed objectives, ensuring ROI are undertaken.

• Develop the annual A&P budget for the brand portfolio and formally monitor and report progress on a regular basis.

• Adjust marketing strategies and plans to suit changes in the market and competitive situation.

• Liaise with related departments to ensure marketing activities are consistent with other activities of the company and in line with the overall goals of the company.

• Recommend the development of product innovation.

• Lead the strategic discussions & project management around product/communication innovations.

• Be accountable for analyzing the brand’s performance in the cluster and competitor intelligence with inputs from local markets, proactively identifying issues and opportunities for critical decisions or insights into innovation planning.

• P&L understanding. Clarity on what drives disproportionate growth and margin.

• Lead, coach, evaluate and develop ABMs/Brand assistants.

MAJOR CHALLENGES:

• Accordingly develop effective marketing strategies including new product development to leverage the brand’s strength into new product categories.

• Co – ordination and management of external service providers (advertising and promotion, market research and distribution).

*Essential

Education:

• University graduate in preferably Marketing, Science or Pharmacy, Food Science or Nutrition or other related scientific field.

• Fluent in both spoken and written English and Vietnamese

Experience:

• Minimum 3 years brand manager experience in a Multinational FMCG Company.

• Marketing experience or nutritional background in a food manufacturing company would be an advantage.

• Brand planning, Project Coordination and Budget Management skills

Technical/Functional

Expertise

• Confident, outgoing and career orientated with excellent interpersonal and communication skills including experience in group presentation and public speaking.

• Able to travel nationwide and internationally.

• Highly computer literate in Microsoft Excel, Power point, Word and preferably with the IBM Lotus Notes email package.