Brand Manager

• Responsible for all stages from product development to market launch

• Responsible for the development of new products

• Improve the development of existing products

• Manage the launch of new products

• Conduct market research and analyze industry trends

• Analyze and document the product development process

• Oversee internal and external audits of products

• Collaborate with the research and development team

• Research and analyze consumer behavior, market trends, and competitor activities

• Develop brand strategies for short- and long-term goals, define style guides, brand guidelines, brand vision, and value proposition

• Plan and execute communication and media actions across all channels, including online and social media

• Assist in product development, pricing, and new product launches to develop new business opportunities

• Create and manage promotional materials to establish and maintain the product brand

• Manage the advertising and promotional budget

• Analyze competitor and customer insights

• Analyze sales forecasts and related financials, and report on product sales

• At least a bachelor’s degree in a relevant field

• Minimum of 4 years of experience in at least one of the following sectors: pharmaceuticals, OTC, food supplements, dermocosmetics, or medical devices

• Excellent verbal and written communication skills in English

• Strong communication skills and the ability to maintain good relationships with both internal and external stakeholders

• Proficiency in MS Office programs