Brand Manager

Key Responsibilities:

Brand Ownership

• Define and protect the Fizz brand identity, values, tone, and customer experience.

• Ensure all marketing, packaging, campaigns, and partnerships reflect the brand vision.

• Act as the internal champion for Fizz—driving decisions that prioritize brand integrity and long-term value.

Strategic Planning & Execution

• Set short- and long-term brand goals in collaboration with the CEO and leadership team.

• Build and execute a clear roadmap for Fizz growth (product development, marketing, team expansion).

• Translate big ideas into structured plans with timelines, budgets, and KPIs.

Team Building & Leadership

• Hire, lead, and mentor a small team (starting with marketing and design).

• Create a high-performance culture built around creativity, accountability, and agility.

• Coordinate with cross-functional teams (sales, ops, finance) to align brand plans with company-wide execution.

Procurement & Supplier Management

• Source and manage supplier relationships for packaging, ingredients, merchandise, and marketing materials.

• Work with operations and finance to ensure timelines, cost targets, and quality expectations are met.

• Explore new formats, partnerships, or collaborations that align with the brand vision.

Marketing & Communications Oversight

• Guide overall marketing direction, ensuring campaigns are on-brand and effective.

• Approve creative content and ensure consistency across digital, retail, and events.

• Collaborate with internal marketing leads or agencies for execution.

Innovation & Growth

• Stay plugged into consumer trends, youth culture, and beverage innovation.

• Lead the ideation and rollout of new products, formats, or limited releases.

• Evaluate new brand opportunities or partnerships that align with Fizz’s ethos.

Requirements:

5+ years of experience in brand management, product leadership, or business development-preferably in FMCG, lifestyle, or beverage industries.

Proven ability to build and run a brand, not just market it.

Strong leadership and cross-functional collaboration skills.

Experience managing suppliers and executing on procurement timelines.

Deep understanding of branding, consumer engagement, and youth-driven culture.

English speaking competency