Brand Manager

1. Overview

• Manage brand strategy, marketing planning, and business performance for Derma & Aesthetic in the Vietnam market.

• Lead the Marketing team and collaborate closely with Sales to achieve revenue targets.

2. Job Description

Brand & Product Management

• Understand the characteristics and competitive advantages of each product.

• Develop brand positioning and communication messages tailored to each customer group (dermatologists, aesthetic clinics, premium spas).

• Collaborate with the Training Department to organize workshops and product training sessions.

Marketing Team Management

• Coordinate tasks and enhance the capabilities of team members (Media, Design, Content, Executive, etc.).

• Ensure that all communication, design, and content activities align with brand direction and business strategy.

Marketing Planning & Budget Management

• Develop and execute comprehensive marketing plans (ATL, BTL, Digital, PR, Events, KOLs) within the allocated budget.

• Monitor campaign effectiveness, optimize spending, and evaluate outcomes (ROI).

Social Media & Digital Channels

• Manage and grow the company’s social media platforms (Facebook, Instagram, TikTok, etc.).

• Collaborate to produce digital content and advertising suited to the Derma & Aesthetic market.

• Analyze digital data and customer behavior and optimize content according to market trends.

Collaboration

• Work closely with the Sales team to design sales support programs and drive sell-in/sell-out.

• Conduct field visits and customer meetings to gather real-time insights and adjust strategy accordingly.

• Collaborate closely with HQ Marketing team and brand owners for aligned planning and execution.

Market Research & Supply Chain Monitoring

• Analyze sales data, competitor activity, and market trends to propose SKU development, pricing, and promotions.

• Monitor import schedules, product shelf life, and stock turnover efficiency.

• Bachelor’s degree in Pharmacy, Business Administration, Marketing or related fields in Dermatology/Aesthetics.

• At least 3-5 years of experience in a similar position in cosmetics, aesthetic devices, or specialty clinics.

• Strong skills in team management, social media, and budget planning.

• Good English communication skills and the ability to read technical documents, presentation skills.