Brand Manager

• Contribute to development and update of consumer portrait, consumer engagement funnel for her/his brand
• Activates Brand Essence
• Support for management of 60/40+ basket, packaging, NHW dashboard, services and CSV related to her/his brand
• Develops and updates consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers
• Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands
• Contributes to development and executes strong, functionally aligned brand and ICP plan, MBP. Tracks and monitors the performance, health and strategic alignment. Understands business impact of PFME and TTS investment of her/his brand.
• Contributes to the development of OBPs and Big Ideas, engagement strategies and creates attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.