Brand Manager (Beer)

Job Summary

The Brand Manager is responsible for the planning, development, and execution of brand strategies and marketing initiatives. The role requires a deep understanding of the target market, competitive landscape, and consumer trends to drive brand growth, increase market share, and ensure brand consistency across all marketing channels.

Job Responsibilities

* Develop and implement the marketing plan of the assigned brand to achieve the set sales and market share targets, included: market research, product development supervision and packaging design; pricing; launch new products; monitor advertising campaigns and sales of the brand.

* Contribute to business plan development at the stage of plan implementation in order to develop a marketing strategy in line with the company’s vision, strategy and goals.

* Identify advertising goals, propose appropriate media and allocate resources for effective, economical and suitable advertising campaigns to target consumers.

* Adjust marketing strategies and plans to suit changes in the market and competitive situation.

* Liaise with related departments to ensure marketing activities are consistent with other activities of the company and in line with the overall goals of the company.

* Lead, coach, evaluate and develop Brand assistants.

* Develop detailed plans for each marketing program/event.

Skills

* Business English

* MS Office

* Marketing Analytics

Functional Competencies

* Brand Positioning & Equity

* Brand communication

* Marketing & Brand Management

* Adaptability/Flexibility

* Negotiation & Persuasion