Brand Manager (FMCG)

This position supports the implementation of planning items in brand development for the company. Responsible for pricing and promoting the overall brand to maximize consumer appeal to the company's products. The goal is to increase the company's revenue and profits and promote sustainable growth.

Responsibilities

- Full responsibility for developing a business plan and execution for specific brand products of the supplier/brand/channel/customer.

- Conducting product demand forecasting analysis to ensure inventory sustainability. Coordinating with relevant departments to ensure product availability to meet consumer demand.

- Manage and monitor brand performance both in terms of trade and visibility in line with company objectives and budget. Manage the A&P budget in line with the company value chain.

Brand marketing activities:

- Manage and execute all brand communication materials.

- Develop store guidelines—planogram.

- Develop and manage POSM production for the brand.

- Develop quarterly and annual key promotional and operational plans for trade.

- Develop exit strategies for unsuccessful products.

- Analyse data or insights to identify industry and consumer trends for assigned products.

Other activities:

- Foster trusted relationships with suppliers to achieve better pricing and service quality.

- Work with marketing teams to determine competitive pricing and promotional activities for a product category.

- Work with sales teams to determine appropriate distribution and penetration of products/brands.

- Work with other departments to perform daily tasks.

- Other tasks as assigned by management.

Qualifications:

- Bachelor's degree or equivalent in Marketing

- 3+ years of experience in similar position

- Experienced in FMCG field

- Working time: 8:30AM - 5:30PM. Mon - Fri