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Mô Tả Công Việc
Develop comprehensive Brand Plan based on aligned ICP (Integrated Commercial Plan) of the company.
Business analysis for Brand portfolio to define indications and action plan. (Source of data: Internal and External: Nielsen, Kantar, etc)
2/ Campaign Development
Leading Brand campaign based on Commercial calendar (from ideation to execution)
Communicating marketing programs and activities to trade/sales force, advertising agencies via briefings, presentations and regular meetings.
Lead product innovations and renovations
Yêu Cầu Công Việc
Knowledge of advertising professionally, culture and sociology
At least 6-year working experience in the relevant field in beverage industry or FMCG
Good communication, negotiation and presentation skills
Analytical thinking and problem-solving skill
Conversant with spoken and written English and PC such as all Microsoft Office and
Creative thinking, open-minded and enthusiasm