Brand Manager - Huda

- Drive the delivering of business and marketing objectives of a certain brand (market share, volume, net sales, gross margin, operating profit, brand equity)

- Develop long-term positioning, brand strategy and commercial plan for certain brands in Vietnam

- Own the creation of the Launch/Relaunch plan, Annual plan and 3-year Brand Plan

- Lead the developing and executing integrated 360 degrees marketing campaigns using most relevant and modern touch points

- Engage sales and channel marketing teams to ensure delivery of efficient brand building

- Identify and work out relevant consumer and shopper insights

- Run effectively Advertising & Consumers promotions for International brands both in On and Off-trade channels

- 5 years’ experience in brand management

- Successful experience in brand management including the creation of TVC copy and development and execution of media (incl Digital) strategy, innovation and creative ideation process

- A thorough understanding of marketing and business functions at FMCG sector

- Demonstrated strength in marketing competencies with particular strength in Brand Planning, Brand Strategy, Communication and Media Management

- Ability to adapt to change and to operate effectively in time constrained and multiple priorities situation

- Strong analytical, decision making, influence, communication & presentation skills