Brand Manager Luxury Products

About the Role We are seeking an experienced and passionate Brand Manager to lead brand strategy, execution, and growth for a luxury product line in the Vietnam market. This role requires strong commercial thinking, a refined understanding of luxury positioning, and the ability to deliver premium brand experiences across all consumer touchpoints. Key Responsibilities • Brand Strategy & Positioning • Develop and implement brand strategies that strengthen brand equity and market positioning. • Ensure all branding activities reflect luxury standards and align with global/corporate guidelines. • Monitor industry trends, competitors, and consumer insights to identify new opportunities. • Marketing Planning & Execution • Lead the development of annual marketing plans, campaigns, and launch strategies. • Manage integrated marketing initiatives across digital, social, PR, events, and retail. • Oversee content creation, visual merchandising guidelines, and brand assets. • Retail & Customer Experience • Collaborate with retail/operations teams to elevate in-store experience and customer journey. • Drive high-end customer engagement programs, VIP initiatives, and exclusive events. • Ensure consistent luxury service standards across all touchpoints. • Business & Performance Management • Track brand KPIs, campaign ROI, and market performance; provide data-driven recommendations. • Own brand budget planning and management. • Support sales forecasting, product assortment planning, and pricing alignment. • Stakeholder & Partner Management • Work closely with internal cross-functional teams (sales, retail, operations, finance, digital). • Manage external partners: agencies, influencers, PR houses, event organizers, and media. • Align with regional or global teams on brand strategies and reporting.

Qualifications • Bachelor’s degree in Marketing, Business, Communications, or related fields. • 5+ years of brand/marketing experience; luxury industry experience preferred but not required. • Strong understanding of premium/luxury consumers and brand storytelling. • Proven track record of developing successful marketing campaigns and brand activations. • Excellent communication, presentation, and stakeholder management skills. • Creative mindset with strong commercial acumen. • Fluent in Vietnamese and professional English proficiency.