Brand Manager (Marketing & KOL/KOC Management)

Job Description:

Every brand is unique and has a story to tell. We’re looking for a brand manager who will be able to manage multiple brands at the same time while identifying creative ways to capture the attention of prospective customers on social media – especially TikTok. Throughout the growth of your career, we hope that you will become a bidexterous manager, consulting brands with effective marketing and sales strategies.

Team Management:

• Lead and recruit own team of marketing-related specialists inclusive of marketer, video editor, live streaming host, and assistant interns - total of max. 7 members

• Manage KPIs and requirements of the designated client brand – cosmetics, baby products, health supplements etc.

• Prepare and present reports of marketing & sales to C-levels.

Marketing:

• Study and equip knowledge on multiple brands and products.

• Conceptualize and strategize the most optimal marketing strategies.

• Prepare marketing campaign and live commerce content strategies.

• Lead team meetings to align strategy with team members.

KOL/KOC/Influencer Management:

• Build relationships with social media KOLs/influencers.

• Develop and manage creative KOL campaign strategies.

• Manage content scheduling, publishing, and reporting.

Requirements & Qualifications:

• Experience: Minimum 3 years experience in marketing or e-commerce

• Foreign Language: English is a must; Korean and Chinese are plus

• Deep understanding of TikTok and social media

• General understanding of TikTok Shop and e-commerce

• Excellent skills in data orientation, analysis, and reporting

• Interpersonal communication skills and problem-solving ability

• Ability to work under pressure

• Creativity in building a vibrant company culture