Brand Manager (Respiratory - Pharmaceuticals)

Brand Manager (Respiratory - Pharmaceuticals)

Địa Điểm Làm Việc: Hồ Chí Minh
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13 month salary & performance bonus
Premium Healthcare for personal & family
Training

Mô Tả Công Việc

ROLES & RESPONSIBILITIES
1, Summary:
Responsible for the product planning and execution throughout the product lifecycle, including; gathering and prioritizing product and customer requirements, defining the product vision, and working closely with sales, marketing and other support functions to ensure revenue and customer satisfaction goals are met.

2, Core job responsibilities:
Effectively manage marketing, advertising and promotional activities of the product to achieve short and long term business objectives; including revenue, sales, profit and market share targets.
• Monitor and manage marketing activities within budgeted constraints and understand the fundamental aspects of financial performance. Identify trends and draw appropriate insight from financial data.
• Understand market research design and implications for the therapeutic area. Identify sound design approaches to research based on the hypotheses and situational constraints. Interpret research findings and draw appropriate insight based on the results.
• Identify, analyze, and translate product, brand, customer, consumer, and competitive information into marketing plans. Ensure all materials and activities are aligned with and executed in accordance with the larger, strategic plan.
• Keep abreast of the market dynamics, competition, products, disease states, therapeutic area, and current research, and use this information to create a compelling message for the target audience. Understand the healthcare business environment, government policies; distribution channels; and pricing strategies.
• Monitor and report on the productivity of marketing plans and projects.
• Develop annual brand plan, which includes marketing objectives, strategies, advertising and promotion and ensure timely execution.
• Prepare budgets, reports and forecasts in a timely manner.
• Participate in annual budget Plan/ Update cycle.
• Achieve forecast accuracy and new products launch KPI targets.
• Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures.
Review complaints and suggestions relating to assigned products and develop action plans to address.
• Support Business Excellence recertification and sustain business excellence standards.
• Effectively communicate with cross-functional teams, upwards and downwards.
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Yêu Cầu Công Việc

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED
Work Experience:
• Minimum 5-6 years
• Related marketing experience in MNC Pharmaceutical industry, at lease 1-2 years at the same position Prefer background ETC

Core Skill Requirement:
• Good knowledge in marketing principles.
• Efficient communication and presentation skill.
• Proven experience in managing brands through development and deployment of brand strategy
and tactics.
• Ability to translate to the insight from data analysis and marketing understanding
• Interpersonal skills and influencing skill to work, collaborate and manage internal and external
stakeholders in effective way
• Good at English.
• Vietnamese
• MS Office

Core Trait/Behavior Requirement:
• Proficient in verbal and written communication.
• A self-driven team player who possesses strong business acumen and interpersonal skills.
• Possess good organization, planning, problem analysis and problem solving skills.
• Apply Abbott Capabilities Framework

MINIMUM EDUCATION REQUIRED
• Preferably in science, marketing or business.

Địa Điểm Làm Việc

2 Ngô Đức Kế, Phường Bến Nghé, Quận 1

Abbott believes in the power of health. With better health, people and communities can live better and achieve more.
- We create new solutions - in diagnostics, medical devices, nutrition and branded generic pharmaceuticals - that help people around the world, in all stages of life, live their best lives through better health.
- Founded over 130 years ago by Chicago physician Dr. Wallace C. Abbott, Abbott has emerged as one of the largest diversified global health care companies. Our approximately 74,000 colleagues around the globe are devoted to making a lasting impact on human health in the more than 150 countries we serve.
- We believe that good health is not just about treating an illness or managing a medical condition. It’s about supporting people’s health as if it was our own, so they can enjoy all life has to offer. We’ve been focused on helping the people of Vietnam live their best, fullest lives for more than 20 years.

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02 Ngo Duc Ke, Dist. 1, HCM
1.000-4.999 nhân viên
CHƯƠNG TRÌNH TUYỂN SINH THẠC SĨ QUẢN TRỊ THƯƠNG MẠI QUỐC TẾ - ĐẠI HỌC CÔTE D’AZUR (PHÁP)

CHƯƠNG TRÌNH TUYỂN SINH THẠC SĨ QUẢN TRỊ THƯƠNG MẠI QUỐC TẾ - ĐẠI HỌC CÔTE D’AZUR (PHÁP)

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